With the Chancellor’s latest announcement boosting apprenticeships, Kiran Kapur, CEO of Cambridge Marketing College (CMC), suggests that uncertainty over career prospects is pushing people to take steps to improve their employability. CMC has found stronger demand for its courses since the coronavirus pandemic, and now also runs a successful and growing marketing apprenticeship scheme.
Good time to be improving your employability, reports Cambridge college
In a recent Leaders Council podcast, Ms Kapur said: “The recent climate for jobs means it’s a very good time to be considering your career aims. Education is counter cyclical, and although face to face learning is more difficult, online courses have become much more valuable and sophisticated.”
Lord Blunkett, Chairman of the Leaders Council was another interviewee on the podcast. The College is a Best Practice Sponsor of the Council this year, and a series of interviews is taking place with leaders from businesses large and small - ‘the people who keep the country running’.
Commenting on her own leadership style, Ms Kapur said: “In the current climate, I believe a leader should be a comforting person – someone who is reassuring for their staff. I also believe in managing by walking about, but that is difficult at present!”
She was interviewed by Matthew O'Neill, who commented: “Hosting a show like this, where you speak to genuine leaders who have been there and done it, either on a national stage or within a crucial industry sector, is an absolute honour.”
Lord Blunkett said: “I think the most informative element of each episode is the part where Matthew is able to sit down with someone who really gets how their industry works and knows how to make their organisation tick.”
The Leaders Council is currently in the process of talking to people from across the country in an attempt to understand leadership and what it means in Britain and Northern Ireland today. CMC is featured in the current edition of The Parliamentary Review.
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