Think Human, the Cambridge-based strategic marketing and team performance consultancy, has launched a peer insights project exploring what really happens to teams, alignment and performance as companies grow.
Scaling is a people challenge as much as a numbers one. As headcount grows, team structures shift, decision-making changes and ways of working start to strain. If there's less cohesion and alignment, then performance can suffer (sometimes silently). Yet while there is plenty of data on the financial side of scaling, there is far less on how leaders actually manage the people side.
The project will gather first-hand experience from founders and executives at scale-ups: what held up as the company grew, what broke, and what they would do differently. The findings will be shared back with participants and the wider founder community, so leaders can learn from their peers rather than from theory.
Sarah Abramson, founder and director of Think Human, said:
“Cambridge has one of the strongest scale-up communities in the country, but founders here often tackle the same growing pains on their own. I want to capture what founders have really learned about keeping their teams aligned as they grow, and share it in a way that is useful to the next company going through it.”
Taking part
The project is open to founders and executives at companies that are scaling quickly, typically between 12 and 150 people. Participation involves a single 30-minute confidential conversation, with no preparation needed.
In return, participants receive:
- The full anonymised findings from founders at a similar stage
- A view on whether their challenges are typical or specific to their business
- An invitation to a small founders’ workshop to compare notes
Investors, advisers and others who work with growing companies are also encouraged to pass the invitation on to founders in their networks.
Find more details and sign-up here: think-human.co.uk/scaling-research
About Think Human
Think Human is a Cambridge-based strategic marketing and team performance consultancy that helps scaling companies to sharpen their positioning and strengthen engagement with their teams. Founder Sarah Abramson brings deep experience across strategy, communications and organisational engagement, working with organisations of all sizes and across a range of sectors.
