Psychiatric Expert had a strong clinical reputation, but growth leaned heavily on founder Dr Jon Valentine and the brand looked much like any other expert directory.
Introduced by The CFO Centre, Fractional CMO Stephen Rumbelow of The Marketing Centre repositioned the business as a chambers-style faculty offering "the gold standard in medico-legal evidence". He then built an integrated growth system of targeted LinkedIn campaigns, search and KPI reporting. It was fuelled by an AI-assisted content workflow that turns the experts' own case presentations into published insight, reviewed and approved by each clinician, without taking them away from their work.
A year on, turnover is up 106%, qualified enquiries have more than tripled, website traffic has grown more than tenfold and the faculty has doubled in size.
How it was done, and what changed, is in the full case study on The Marketing Centre website.
