Better Bread, a new UK bread brand, has launched with a simple mission: to change the way the UK thinks about bread.
Founded by Annabel Sedgwick, Andrew Sedgwick and Vhari Russell, Better Bread makes handmade, 100% sourdough loaves using traditional slow fermentation. There is no added yeast, fat, artificial additives, preservatives or emulsifiers. The flour comes from regenerative, organic farms.
The range launches with three loaves:
- The Mother Loaf, with 12 plants in every slice
- The Protein One, with 12 plants in every slice
- The Fruity One, with 15 plants in every slice
There is also The Rye Pocket, made for packed lunches and ready to fill, fold and take anywhere.
All Better Bread products are vegan-friendly and palm oil-free. The rye-based loaves are made for toasting, topping and sharing, whether that’s with smashed peas and a soft egg at a weekend brunch or a board of cheese and olives with friends.
Why bread?
For many households, bread shows up at every meal. The founders of Better Bread love bread, and eating it two or three times a day adds up! They started Better Bread because they couldn’t find an everyday bread choice that is also really healthy. According to the British Nutrition Foundation, around 96% of the population doesn't eat the UK's daily recommended amount of fibre*, so we created bread that gives you ⅓ of your daily fibre intake in two slices.
“We made this bread at home because it’s what we wanted to be eating and sharing with our family and friends every day. We have been thoughtful with how we are scaling up, selecting ingredients from suppliers that care about the planet, being generous with the ingredients, especially the seeds, and sticking to our slow 24-hour fermentation process that uses two different sourdough starters”. Annabel Sedgwick, co-founder
“Better, for us, means better for you, better for the community around us and better for the planet. ‘Better’ is our north star; it’s behind every decision we make, from the flour to the finished loaf on your doorstep.” Sedge, co-founder
Come and meet us
Better Bread is celebrating its launch at several events in the next couple of months where people can taste the loaves and meet the team.
Where to buy
Better Bread is available across the UK at www.betterbread.life. Subscribe & Save delivery is available monthly.
Follow Better Bread: @betterbread.life on Instagram | website www.betterbread.life
