CSR and values – how to move beyond the box-ticking
Did you know that 77% of consumers are more likely to choose companies that are committed to making the world a better place, and 93% of employees believe companies must lead with purpose?
You have three seconds to get my attention…
Over the last couple of months, Cambridge Tech Week and London Tech Week were reminders of how amazing the UK tech scene is, proving we’re punching hugely above our weight on the world stage. Even in our hometown of Cambridge, we’ve got tech from graphene to quantum computing solutions and today’s innovators stand on the shoulders of giants like ARM to do us proud. But there were also lessons at…
What’s the future of farming? And are we ready?
Cereals has for many years been the flagship event for the UK arable industry. We love to attend to support clients and keep in tune with what those in the know think, feel and plan to do in the world of arable.
We love old tech and design classics but there’s at least one exception: your Content Management System
We all have our favourite old technology that we can’t bear to part with.
Generative AI, the Metaverse and purpose-driven innovation
London Tech Week has always been a breeding ground for ideas, innovation and inspiration, and this year's event was no exception. It provided an opportunity to gather valuable insights from industry experts, connect with like-minded professionals and inspire proactive change.
Cambridge – insights from the city that’s the future of tech
Cambridge was recently named the number one university in the world for producing successful tech founders ahead of the likes of Harvard and MIT – with over 500 alumni founders raising more than $10 million in funding. With this heritage it’s no surprise that the inaugural Cambridge Tech Week that took place in May was a resounding success.
Let’s talk mental health!
Elise, our Head of People says - I try to drink at least a litre of water a day. I run (semi!) regularly, I balance my salads with my chocolate, and I’ve even got into the habit of the odd ‘dry’ month here and there. Nothing strange about any of that (you’re likely thinking!), after all I’m proactively looking after my physical health - a very sensible thing for a 45-year-old mother of two young…
Introducing KISS Charity 2023 - FoodCycle
Every Saturday at 12:30pm, just around the corner from KISS HQ, the FoodCycle Cambridge kitchen produces delicious hot meals - lovingly made from surplus ingredients sourced from local businesses.
Sarah's PROI insights
In these days of channel explosion, the mass of data generated can easily seem meaningless or overwhelming.
The social media revolution - ten years on
In 2012 we posted a blog discussing social media which, over a decade ago, all still felt relatively new, and businesses weren’t sure whether or not to ‘participate
Personality testing in the workplace: gimmick or gamechanger?
“We’re going to be doing personality tests in our session next week!”
Three important questions in tough times
We’re big fans of asking the right questions - especially in tough times. To arrive at clear, shared and powerful goals, you have to be unafraid to ask the right questions, even if it feels a little uncomfortable.
New World Spirit at the PROI Worldwide Summit
Sue recently attended her first PROI Worldwide summit in New Delhi, India. The theme for the event was ‘New World Spirit’ – celebrating everything that India represents as a truly incredible country full of opportunity.
Beyond the Horizon
A Cabinet seat for the new Minister for Science, Innovation and Technology and ‘record-breaking public R&D spending’ can only be good things. But will they deliver what the UK R&D sector needs?
EdTech trends to watch
Teaching channels and student support have changed massively, not only due to the pandemic. Some of that change was arguably overdue, and much of it is here to stay.
The power of our Playbook values
One year on from our merger with Isle, I thought it was worth a quick reflection. Not all mergers pan out perfectly … so is ours working, and why? And why did it need a Playbook?
Thoughts on surviving exhibitions
Exhibitions can be a test of endurance. Here are our tips on how to maximise a visit.
What's in a font?
Most people have an opinion on their favourite colours but not many have opinions on fonts and typography, or realise they make just as much - or arguably more - impact as the colour palettes they use. Here are five fabulous font facts.
Fall in love with the media mix
What is the media mix? It’s all the different ways a campaign reaches its audience – from direct mail, email marketing, billboards, social media and website ad placement to name just a few.
Why we love being part of the PROI
We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients?
We’re addressing the elephant in the room – Twitter
It’s been three months since Elon Musk's takeover, and lots are wondering about the future of Twitter. In this blog we’re looking at some of the advantages and disadvantages of using Twitter.
Data overload: too much of a good thing?
One thing most marketers have too much of is data. The sheer volume of marketing metrics available is unprecedented and it risks being a distraction: How do I access it all? How do I process it and use it to add value?
Marketing in a recession
We all know your marketing budget can be in danger during a recession, even though history very clearly shows brands that continue to invest strongly in marketing do better during a recession and are in a stronger position as things improve.