Marketing
For Org Leaders: How to Avoid AI Project Failures
What you'll learn1- Identify why most AI pilots fail before delivering ROIUnderstand the decision mistakes leaders make when funding AI initiatives.2- Apply a simple AI ROI scorecardLearn how to evaluate AI opportunities based on impact, risk, and adoption.3- Prioritize AI use cases int...
New Year. New You. A practical guide to hiring a brand or graphic design agency
We’ve been doing this for over 20 yrs, across all sorts of brands, sectors and briefs. We’ve seen a lot of relationships go very right, and a few go badly wrong. So if you’re thinking about hiring a branding or design agency in the new year, here are a few practical checks to help you f...
Winter events with Cambridge Dining Co.
This last season has been an exceptionally busy and rewarding one for Cambridge Dining Co., delivering a wide range of corporate festive events across Cambridgeshire. Highlights included sit-down dinners for 200 guests at a winter wonderland–themed awards ceremony for Huawei at Cambridg...
Everyday digital: cyber security
Make it harder for hackers by learning some cyber security basics in our Everyday Digital webinar. ...
Media training: it's as easy as 1,2,3...
Sarah Reakes, of KISS Communications shares...Getting your team ready to speak to journalists doesn't have to feel like throwing them in at the deep end. At KISS, we've developed a three-stage approach to media training that builds confidence progressively, ensuring your spokespeople fe...
FIVE things we learned about Chinese social media from our PROI partner
From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is fascinating, complex and vastly different from what we experience. ...
What clients want from agencies in 2026
Sarah Reakes, of Kiss Communications shares...Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we head into 2026. One insightfully reframed the challenges we're all facing as "the new climate" rather than a perfect storm –...
How is your buyer's online experience?
Sarah Reakes, of KISS Communications shares...
Legacies of Windrush in Cambridge
Last few weeks to see The Museum of Cambridge exhibition, shining a light on the lives and experiences of the Caribbean Windrush community and those who left an indelible mark on Cambridge and the UK. ...
Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets. ...