Marketing
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...
Why the middle of the funnel is where most Life Science and Biotech growth stalls
Many B2B organisations focus heavily on generating leads and closing deals, but the middle of the funnel is often where growth actually stalls.This stage is where prospects move from initial interest into active evaluation. In sectors such as Life Sciences, buying decisions are rarely i...
SAMPS EUROPE 2026: Create. Execute. Grow.
Join sales and marketing professionals from across the life sciences industry for the SAMPS European Conference 2026: a full day of expert-led sessions, honest conversation, and practical strategies you can put to work straight away.This year's programme centres on three themes: growth,...
Microsoft 365 tightens security
đĄ If I asked where your biggest security risks sit, youâd probably say email, passwords, or maybe remote access, right?Very few would point to Excel or PowerPoint.Yet Microsoft Office apps remain one of the most common entry points attackers use â ïžThatâs why Microsoft 365 now includes a...
D&A Creative - building a stronger visual identity for Oscrete
Following a recommendation, we were approached by Oscreteâs marketing team to collaborate on a range of design materials. ...
How to stop AI projects stalling
Have you noticed how many AI projects start with excitement⊠and then quietly go nowhere?Weâre seeing it a lot.A demo here, a pilot there, plenty of internal chatter, but very little that makes it into day-to-day use. Itâs not because AI doesnât work or isnât valuable.In fact, a re...
Small habits to make your Windows 11 PC last longer
When did you last replace a perfectly usable work computer simply because it had become slow or unreliable?For many organisations, that moment is coming sooner than it used to.Hardware prices have risen, upgrades cost more, and replacing machines that should have had a few good yea...
How IT directors can finally get ahead of tickets
Is your ticket queue ever truly completed?Or is it just quiet enough for you to breathe before the next wave hits?From where we sit, tickets are rarely the real problem. Theyâre the visible symptom.The deeper issue is that the helpdesk has quietly become the thing that dictates eve...
A weekend in Cambridge - Exclusive for families and partners of The University Arms and Cambridge Network
University Arms Cambridge is opening its doors to the families and guests of our corporate partners. Indulge with 30% off B&B on Friday, Saturday, and Sunday nights, a welcome drink on arrival, and breakfast included. Available by invitation only. Email [email protected] to...
AI for Business Cambridge - May 13th at the Bradfield
Are you wondering what AI could be doing for your business?