Marketing
How To Avoid An M&A Disaster When Selling Your Tech Business
A virtual seminar by the experts in tech M&A. Find out what constitutes an M&A disaster when it comes to selling your tech business and what you can do at different stages of the sale process to avoid it. ...
Redundancy: A Golden-Ticket Opportunity (face to face or Virtual Event)
If you are in the Life Sciences, Pharma, Medical Devices or Health Tech industries, and whether you're currently facing potential redundancy, actively seeking a new opportunity, or have previously encountered redundancy and wish to share your experiences while extending a helping hand t...
UK falling behind rest of the world on realising value from new technology - Deloitte
New research from Deloitte reveals the top barriers to implementing and monetising digital technologies such as Cloud, AI and machine learning; Three-quarters of UK organisations believe that digital transformation is the single most important investment they can make; But, 30% of UK ...
STANDOUT. How to make your social media marketing more effective
A talk with BrandWorks Social and Cambridge Network. Join Dan Ince from social media agency BrandWorks Social for a thought-provoking talk on why you need to STANDOUT more than ever on social media, and how to develop your approach without it becoming overwhelming. How effective is yo...
Click start your marketing in 2024
With our screens already showing adverts that fill us with the joys of Christmas (well done Morrisons & Boots, better luck next year M&S), and mince pies already elbowing their way onto the shelves of our supermarkets, it's time to start shifting our focus to 2024’s marketing ch...
MarTech: how to think about it, how to make it pay its way
Marketing technology – we all know we need to build our stack, but we’ve also all heard the stories of systems going unused and money wasted. It’s also a rapidly evolving space with hundreds of products to choose from. So, here’s how I advise clients to think about it at the moment. ...
Mastering inbound marketing – wrangling data for your strategy’s success
Capturing potential leads through timely, engaging content is an increasingly high-ROI marketing investment – but to make sure you implement inbound marketing effectively, you need top data wranglers, or you risk wasting your efforts. ...
The no-cookies diet, and how to survive it
Inbound marketing is an ever-shifting space, and right now is no exception. As Google finally makes moves around removing third-party cookies, the way to survive and thrive is to deliver great content within a solid strategy. ...
Using Broad Match Keywords for SME Google Ads campaigns
Where Marketing Works writes...This article discusses how Broad Match Keywords can benefit SME service providers by broadening their audience reach and improving marketing efficiency in Google Ads campaigns. ...
1 in 10 go free in November at Hilton Cambridge City Centre
PLANNING YOUR LAST MEETING FOR THE YEAR? 1 IN 10 GO FREE IN NOVEMBER AS OUR GIFT TO YOU Hilton Cambridge City Centre is perfectly located for business meetings and events in Cambridge. The hotel is set in the heart of the city, just moments from the University of Cambridge colleges, an...