Strategy
You're briefing tasks when you should be briefing problems
Most client-agency relationships drift into transactional territory not because the work goes wrong, but because the briefing does. Clients often say they want an agency's thinking, not just execution, "we want your brains, not your hands" as one client put it, yet the briefs that actua...
When playing it safe is the biggest risk
This piece flips the usual assumption that caution equals safety in B2B marketing. The argument is that "safe" campaigns still carry risk, it just shows up as work nobody remembers rather than a campaign that visibly misses the mark, and that cost compounds quietly over time. ...
The quantum race has a communications problem
Sarah makes the case that the UK's quantum sector has a communications problem, not a science one. The trigger is ProQure, the government's £2 billion procurement programme launched in March 2026, which asked quantum companies to explain themselves to civil servants and commercial leads...
Cambridge Forum announces finalists for Pitch My Idea: AI and Health
Cambridge, UK – 4th August 2026 – Cambridge Forum has announced the seven companies selected to present to the audience at Pitch My Idea, a showcase of a high-calibre group of high growth potential companies with ambitious solutions across AI, health and technology. Pitch My Idea ...
The skills gap in life sciences has not disappeared - what used to close it is changing
The UK's new Life Sciences Jobs Plan sets out how the sector can build the workforce it needs. It also points to something the Plan doesn't quite name: the informal ways professional judgement used to form on the job are changing shape. ...
Cambridge Science Centre further strengthens its Board to support ambitious five-year growth strategy
Cambridge Science Centre (CSC) has announced the appointment of Mike Rigby and Richard Edge to its Board of Trustees, further strengthening the Charity's governance and strategic leadership as it delivers its ambitious five-year strategy. ...
WaveFX launch free event planner tool
Budgeting for your next conference, AGM or company webcast? We've launched a free event production planner to take the guesswork out of it. Answer a few quick questions about your event and get instant recommendations on equipment, crew, streaming platform and estimated budget , no obli...
PMI UK Cambridgeshire Branch Event: Passivhaus "Second Generation" Buildings and the Lessons Learnt Along the Way – 20 October 2026
Join PMI UK Cambridgeshire Branch for an evening presentation exploring how lessons learned from two major Passivhaus developments in Cambridge have been applied to improve project delivery, reduce risk and enhance performance. Open to professionals, students and anyone interested in su...
New PM cuts tax on household electricity bills to give breathing space for people in Cambridge
New Prime Minister takes immediate action to cut taxes on electricity bills to give households in Cambridge breathing space this winterTax cut this year funded from cancelled Digital ID programme will see VAT on electricity bills removed from 1 OctoberIn one of his first acts as Prime M...
Burnham means business: PM slashes business rates bills for pubs, clubs and live music venues in Cambridge
Pubs, clubs and live music venues in Cambridge set to receive a 20% cut to their business rates bills saving the typical pub an estimated £1,100 next yearLocal Labour MP Daniel Zeichner welcomes boost for local businessesMeasures to support the backbone of local high streets, including ...