Strategy
How to scale your business in an AI driven world
This Cambridge Network event with Inbound FinTech will focus on some of the common difficulties of scaling up. You want to grow but your data and processes aren’t aligned, or your growth initiatives are fragmented across teams and tools and regulation becomes more complex. AI could prob...
C2D3 Industry Launch
We are delighted to announce the upcoming C2D3 Industry Launch, taking place in March 2026 at the University of Cambridge.This launch marks the introduction of the Cambridge Centre for Data-Driven Discovery’s new Industry Programme, aimed at building meaningful partnerships between Camb...
Why gene therapy matters now
This month, VacZine Analytics, a specialist publisher in healthcare commercial analysis, releases a brand-new situation review on the FDA approved "classical" gene therapy landscape. ...
FIVE things we learned about Chinese social media from our PROI partner
From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is fascinating, complex and vastly different from what we experience. ...
What clients want from agencies in 2026
Sarah Reakes, of Kiss Communications shares...Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we head into 2026. One insightfully reframed the challenges we're all facing as "the new climate" rather than a perfect storm –...
Why most transformations fail - and how leaders can get them right
Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, and shifting workforce expectations, organisations can no longer treat change as a one-off event. Yet the PROI Transformation Readiness Index 2025 delivers a sobering i...
How is your buyer's online experience?
Sarah Reakes, of KISS Communications shares...
A practical introduction to developing your first product in 2026
If you’ve ever caught yourself circling an idea on a quiet Sunday evening, just as the working week looms, this is likely for you. It’s the idea that pops up when things slow down. The one you scribble into a notes app, then leave untouched. The one that feels personal, even though it’s...
Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets. ...
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...