Strategy
Plan smarter, not harder: Time-saving campaign template for science marketers
Use Qincade's template to guide you in selecting the most effective channels for your campaigns and inform your content creation plan; covering product launches, lead gen campaigns for webinars (internal and external), lead gen from a content piece like a wh8itepaper, promotions and tra...
No more chaos: A clear, confident NPD launch guide for science marketers
Launching a new product can easily become overwhelming, but this article offers a step-by-step roadmap to keep you organised, aligned, and focused- plus a free template to ensure you don’t miss a beat. Perfect for science marketers who want to launch with confidence. ...
Unlock the power of lead nurturing for business growth
Nurturing leads and customers isn’t just about courtesy- it’s a powerful way to boost engagement, conversions, and long-term value for your business, with some companies seeing 30%+ conversion rates from nurtured leads turned into customers. ...
Where does AI leave content marketing?
This article doesn’t claim AI will replace marketers- it’s about how AI’s power to answer questions still depends on the uniquely human ability to ask the right ones, reinforcing the vital role of human curiosity and creativity, and longevity of content marketing as a skill and a profes...
A scientist's view: Why marketing matters for science
A scientist and our Advisory Board Member Farah Aladin-Foster, shares why marketing is crucial for extending the reach of your research beyond academic journals and making a bigger impact in the science and tech community. ...
Stop leaving money on the table: A guide to managing your leads better
Discover how smart lead management can double conversions and transform missed opportunities into revenue for science marketers. ...
Attribution modelling: A practical guide for science and tech marketers
A guide to attribution modelling, how to select the right model for you, and what you need to know about marketing systems that are critical to helping you connect every marketing touchpoint to real ROI and make smarter, data-driven decisions. ...
How to prove the ROI of your content marketing in science and tech
Avoid another awkward boardroom moment where the marketing ROI question leaves you fumbling- this article shows you how to prove your content’s impact with clarity and confidence. ...
How to build a content strategy that works: A guide for science and tech marketers
It’s not enough to have great content for science and tech marketers - you need a strategy that aligns with your commercial goals and drives real ROI. So how do you build one? ...
AI-driven multiomics in health: our 2025 roundtable insights
We recently convened a multidisciplinary group of health clinicians, researchers, academics, policy makers and industry professionals to find out where they are using - or expect to use -AI-driven multiomics, and where barriers to uptake lie. ...