Does this sound familiar to you?
- Your sales pipeline review meetings either don’t happen, or if they do, there’s no structure
- You have no real understanding of potential deals i.e. probability and/or value
- You use various methods in use to keep track of potential deals, ranging from notebooks, Excel or Outlook
This session will be led by Mike Basketter, Commercial Director at CRM Insights.
During the session you will discover:
- What do we mean by sales pipeline
- How CRM can transform the sales function
- Why data matters – completeness, accuracy and consistency
- Why language matters – definitions, business rules, consistency
You will leave with:
- Insights on how to improve your current way of working
- An understanding of why spreadsheets are not the answer to sales success
- A sales process that works with the customer journey
- An understanding of how data can improve performance
Find out more about Mike Basketter on LinkedIn.
This session is aimed at any business or role that has an interest in B2B sales.
Timings: 09.30am registration over coffee, 9.45am: Talk starts. End by 11.30am.
Venue: Sanders Hall, The Post-Doc Centre, 105 Eddington Pl, Cambridge CB3 1AS
To save your place:
- Cambridge Network members: £20+VAT (check for membership in our Directory - then log in to get your preferential rate).
- University of Cambridge and Anglia Ruskin University current staff and students: £20+VAT attend at members' rates (log in first to get your preferential rate. If you have no log in please email [email protected] to set one up)
- Non-members - £30+VAT. You may wish to join as a member from £100+VAT / year and come along to many other Cambridge Network events for free or at members' preferential rates.
- No refunds for cancellation within 5 working days of the event, or for non-attendance.
Click on Book Now, then click the login link on the next page to get your member discount. Alternatively, email [email protected] to set / reset your password.
NB If you would like to book multiple places please contact Louise who will make the bookings and send you an invoice.
