Nowadays in the business world, more and more companies are realising that they need to focus on their website’s UX constantly in order to stay competitive. But what does it even mean?
User Experience (or UX, for short) is a person’s impression of the use of a product, system or service. Their (and yours) every interaction, emotion and response they feel towards the component will determine/effect your user experience. In terms of digital marketing, this is usually involved in website development and design elements, but can genuinely be involved in anything to do with everyday life!
As a business owner, marketing team, digital entrepreneur or whoever you like to class yourself as, it’s vital that you create a great UX strategy that effectively improves your credibility, value and customer service. As a result of this, here are five ways you can drastically improve your website’s user experience…
1. Website Speed Optimisation
I don’t know about you, but one of the most frustrating experiences when using the web is waiting for a page to load for too long. It wouldn’t matter if you had a seriously impressive and popular site/business, if your website is too slow, it can cause a dramatic downfall of traffic. Also, because of how much the internet has relied on these days, people will expect a fast result for the content they want, anywhere they go! If they don’t get what they want, they usually return to where they have come from - which isn’t ideal.
There are so many ways you can improve your page speed. For starters, compress all of your images to a suitable size before uploading them to your website - image files are one of the biggest issue causes when it comes to site speed. Also, lightening your web fonts can significantly improve speed. This involves basic decompression tactic using tools such as Fontello and Unicode. Do some research and implement your own WSO strategy to help improve your user experience.
2. Call To Action
A call-to-action is a marketing stimulus, found almost anywhere from a website to a company’s brochure, in place to induce a reader to achieve an important aim. This aim could be purchasing a product, subscribing to a newsletter or even following a social media page.
Furthermore, if your customers have become interested in your product or service via your content, CTAs that are clearly marked with action will enable your website users to take the next step easily and happily. Failure to do so could significantly impact the user experience levels of your website! An example of this could be your product marketing - if your leaflet, brochure or poster etc. doesn’t have a contact point, social media tag or another type of “next step” action advised, how are you going to expect the readers to become your customers and for this strategy to be effective?
So, when you are creating a call-to-action to improve your website’s user experience, be sure to consider colour, location, size and the actual simple content you are going to use so they will do something.
3. Mobile-Friendly
If you have been a business owner for years, you should know how important mobile optimisation is to a company. Over the years, technology has advanced to a level where if it’s not efficiently responsive on a mobile device, it’s basically a “stone-age" organisation. It’s imperative that your website is mobile-friendly and easy to navigate on a number of different devices, and the process isn’t exactly rocket science in comparison to website design/development, so give it a try! Because this enables your users to use a variety of different devices to reach out to you, making you look professional and reliable.
4. Respond To Your Users
Whether it’s a bad review on Google or a friendly Facebook comment, responding to your users in a number of different ways can drastically impact your user experience. For instance, by responding to a user in a professional and ethical manner, regardless if it is a positive or negative comment, it shows commitment and responsibility to other readers. It shows that your company is not only listening to customer’s kind words, but you are also taking responsibility and attempting to make amends with any problems that occurred. This is super important when your business is digitally active because it can reflect on your user experience.
5. Appearance
Last, and probably the biggest point, is the appearance of your overall brand. As a business owner, we are sure you have heard of the term ‘branding’, which involves the design elements you own (essentially) in order for an audience to recognise the content is yours. If your content doesn’t show the right branding guidelines, it can look highly unprofessional on your part, making your audience turn their heads from you.
As a result of this, improve your website’s user experience levels by using the relevant font, colours, logo, images and even wording to allow reader’s to recognise your company.
At Local Buzz Marketing, we are a Digital Marketing Agency St Neots - a friendly team committed to providing a variety of different marketing packages to improve your business. Get in touch with us today to begin your journey!
Thanks for reading.