5 October 2026
Vitruvian Woman by Daniela Florea redefines executive presence through image literacy: the ability to shape and project presence with purpose. Rooted in the timeless principles of Vitruvius – firmitas (Strength), utilitas (Relevance) and venustas (Beauty) the book positions presence as a strategic leadership asset for women. Blending classical wisdom, contemporary research, personal stories and practical tools, Daniela offers a fresh framework for developing executive presence from the inside out. This is not a ‘dress for success’ manual, but a values-led approach to aligning who you are with how you are seen. Vitruvian Woman gives professionals at every career stage a practical roadmap to strengthen self-awareness (Strength), remain visible in a fast-changing workplace (Relevance) and express their personal style and story with impact (Beauty). The result is a credible, enduring presence that helps women and men step forward, be heard and lead authentically.
‘Thoughtful, multi-disciplinary lived experience, shaped by the mindset of a true trailblazer.’
Sherry Coutu, OBE
‘A compelling reframe of executive presence as a true leadership capability. Insightful, practical and grounded in experience.’
Kehinde Sonuga, People & Change Executive, Diageo
Vitruvian Woman. Redefining executive presence through the power of image literacy
