Embedded systems development consultancy Pebble Bay has announced that it will be exhibiting at "ARM – The New Standard Across The Board?” a one-day conference to be held on the 16th May 2012 at the National Cycle Museum. http://www.hitex.co.uk/index.php?id=2750
The aim of the event is to give an overview of currently available ARM-based microcontrollers and development tools as well as a taste of future developments in this field. During the seminar, engineers will present a compelling argument for companies to adopt ARM as a standard architecture for future designs. As ARM based devices are now able to meet the needs of developers from the smallest to the largest of designs, they will be exploring how this standardisation is not only realistic but achievable.
"We work with a broad range of microprocessors, and there is no denying that ARM-based processors are the first choice for many applications," said Ian Willats, Managing Director of Pebble Bay. "I think engineers will be keen to learn how ARM designs and the associated ecosystem support such a wide range of embedded systems."
UK-based Pebble Bay is a business that helps companies build and improve all kinds of products based on microprocessors. Since the company's launch seven years ago, Pebble Bay has become a respected leader in the development of board support packages and hardware-software interfacing, working with companies around the world. With extensive knowledge and experience of a broad range of RTOS's, Linux and Windows based OS's and a thorough understanding of microprocessor-based hardware, the Pebble Bay team has become a valuable resource to the worldwide embedded systems industry.
The event will take the form of 30-minute presentations from each of the invited speakers with a keynote presentation from ARM. Lunch and tea and coffee will be provided, with breakfast rolls on arrival. New for 2012 is a bigger and more comprehensive exhibition area, which has been carefully pulled together to complement the seminar program. It is designed to facilitate discussion and networking to ensure that every part of the day delivers value for all attendees.
"We will be looking to explain to engineers how we work with companies to help them develop new systems, or sometimes help them optimise older systems, " said Ian Willats. "We can often help technology companies get new products to market quickly by assisting with the hardware/software integration, freeing up their engineers to work on the application specific code."
The presentations from key tools vendors including Hitex, Keil and Texas Instruments, will focus on topics including auto coding tools, feature-rich operating systems, middleware and the new ‘Cortex Microcontroller Software Interface Standard’. The Conference lasts from 09.00 – 17.00 with registration and breakfast available from 08.30. A delegate seat at the conference is £129+vat
About Pebble Bay
Pebble Bay helps businesses build and improve all kinds of products based on microprocessors. The company helps their customers to get the best out of their design by focusing on the software building blocks that support the application. Clients trust Pebble Bay’s team of specialists and project managers to solve embedded software problems across a wide variety of industries and applications. This enables new products to be delivered to market quicker and existing products to be enhanced and improved.
http://www.pebblebay.com
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Pebble Bay Contact
Ian Willats, Managing Director, Pebble Bay
Tel: +44 (0) 1926 453681
Email: ian.willats(at)pebblebay.com
Media Contact
Richard Blackburn, Energi Technical Limited
Tel: +44 (0) 1603 439569
Email: richard(at)energi-tech.co.uk
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