Growth Architects writes:
Embarking on a new PPC marketing campaign is a daunting task. It doesn’t matter if you’re the marketing manager for a FTSE 100 or an owner of an independent mortgage broker, it’s always difficult to part with money in return for an unknown return.
The latest technology marketing providers want you to believe in continuous improvement, where you meticulously measure CTA, CPA, Impressions, CTR and all sorts of bonkers sounding metrics.
Over time, these metrics have become a fundamental part of a marketeers vocabulary – designed so that we could all speak...
To continue reading, please click here.