Growth Architects writes:
A recent study by Page Fair showed that over 615 million devices now run adblock. This confirms a wide spread misconception that consumers despise adverts on websites they visit. Hubspot, inbound marketing specialists, also just published a study which made a rather convincing counter argument.
Hubspot found that customers actually do not mind ads – it doesn’t really get in the way of those wanting to just visit the hosting website and in some cases it can actually improve the customers experience. 77% of the people surveyed reported that they personally would prefer a software solution which filters ads rather than suppress. Why? Because ads which are relevant to their needs are valuable and improve their online experiences and provide real tangible value.
Remarketing is an excellent way to increase advert relevance and show adverts based on customer behavior so the viewer is assured to have a high level of interest in the product or service showcased in your adverts. Knowing what remarketing is and how to implement it can help you increase interaction rates, conversion rates and with over 73% of internet users aged at least 14 will buy something online this year. Remarketing ensures you have an opportunity to have your share of the pie.
Nearly 3⁄5 of online buyers indicated that they noticed ads appearing during general internet browsing of products they had previously expressed interest in, according to a report by Adroit Digital. This means that engaging consumers through remarketing ads catches the attention of consumers.
However and unfortunately, not many businesses exploit remarketing. According to numerous reports only about 46% of professionals who work in online search marketing believe that remarketing does not get leveraged by brands as often as it should.
If you want to get a better understanding of remarketing, continue reading to dig a little deeper.
Continue reading 'What is remarketing' here.