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The webcast attendance problem… what’s really causing it?
Smart planning and a dash of creativity can turn your webcast from “meh” to memorable. Corporate webcasts often get surprisingly low viewer numbers, even when the content is important. Here are the real reasons for low webcast attendance, gathered by WaveFX a webcast company of 20 years...
Level up your next business event: Explore Cambridge’s most unique venues at IWM Duxford
Cambridge businesses are invited to explore the city’s most unique event spaces at the ‘Meet Cambridge Venue Showcase’, taking place at IWM Duxford on Thursday 5 March. The informal afternoon is designed to make it easy for local companies to find the perfect space for meetings, co...
Prologis appoints Cambridge-based B Corp Conscious Communications to support local engagement and communications
Global property investor, owner and developer, Prologis, has appointed Conscious Communications, the Cambridge-based B Corp certified communications agency, to support its local communications and stakeholder engagement activity around its investment in and development of the Cambridge ...
Trinity Harper Cleaning expands operations
As Trinity Harper Cleaning approaches its 10-year anniversary, the business is entering a new phase of growth, expanding services across North Cambridgeshire and welcoming new commercial and institutional clients. The expansion reflects continued demand for Trinity Harper’s people-first...
Conferences curated by Cambridge Dining Co.
Whether you are planning a focused board meeting, large-scale conference or a multi-day retreat, Cambridge Dining Co. offers conferencing spaces to suit every brief, every mood and every ambition. With a portfolio of standout venues and a catering team that scales seamlessly, we place o...
Designing for accessibility and inclusivity
In today’s digital world, designing with accessibility and inclusivity in mind isn’t just a “nice to have” — it’s essential. It helps ensure that everyone, regardless of ability, can access and use your website. From ethical responsibility to legal compliance and improved user experienc...
5 common branding mistakes small businesses make and how to avoid them
Branding is often misunderstood as “just a logo”, but it’s so much more than that. Your brand is how your business looks, feels, and sounds across every touchpoint from your website and social media to your business cards and email signature.Here are the five most common branding mistak...
Unveiling Lloyd’s Veterans Charity – a 200 year legacy
We were privileged to attend the official launch of Lloyd’s Veterans Charity, previously named Lloyd’s Patriotic Fund, a charity that has been serving veterans and their families for more than 200 years. The milestone event not only signified a name change but also welcomed a new e...
ELRIG: Creating cohesive sub-brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment.One of our longest-standing partnerships at Iden...
CES 2026: Human-centred innovation takes the stage
This year at CES, many companies focused on something we at eg technology care deeply about - designing products that genuinely support people. Ambient AI working quietly in the background, robotics designed around real tasks, calmer smart homes and wearables that reduce cognitive load ...