Communications
Optimising your sales process for Google Ads leads
Where Marketing Works highlights optimising your Google Ads funnel by fine-tuning your sales process with prompt responses, effective lead qualification, personalised follow-ups, data-driven analysis, and cross-team collaboration for improved conversions and successful customer relation...
Uniting Google remarketing ads and email campaigns
Where Marketing Works highlights how the strategic partnership between Google remarketing ads and email campaigns creates a powerful synergy to not only drive increased traffic to your website but also forge lasting connections with a broader audience. ...
Enhancing your ABM strategy with Google Ads
Where Marketing Works explores how combining Account-Based Marketing (ABM) with Google Ads can elevate your SaaS business to new heights, delving into targeted campaigns, personalised advertising, and customised offers that engage your most valuable customers. ...
Influencing brand positioning using Google Ads
Where Marketing Works writes... In today's competitive landscape, understanding how perception, positioning, and digital marketing work together can have a powerful impact on brand success. ...
Deloitte’s UK Technology Fast 50 Awards open for nominations until 1 September
26th edition of the awards recognises the fastest growing technology companies in the UK. ...
The creativity threshold
Simon Hall writes...Is there a way to kickstart your creativity? This experiment suggests so… ...
Google Ads: costs, operations and ROI analysis
We explain how Google Ads works, discuss potential costs, and demonstrate how to evaluate its profitability through Return on Investment (ROI) calculations. ...
Is this the ultimate browser for business?
It’ll come as no surprise, but Microsoft has yet more exciting news for us. Sometimes we wonder if they allow their employees to sleep! ...
New film shows England’s oldest windmill is still turning
Recent dating has shown that Bourn Windmill is the oldest windmill in England and is designated as an Ancient Monument. Perched in lovely countryside to the west of Cambridge it is owned and cared for by local charity Cambridge Past, Present & Future, who need your help to support t...
Scary stat: 87% of organisations hit by this in the last year!
According to a recent report, almost two-thirds of small and medium-sized businesses (SMBs) suffered at least one cyber attack over the past year. That's a staggering number, and it should serve as a wake-up call for businesses everywhere. You may think that cyber attacks only happen t...