Communications
Hospital visit inspires Cambridge businesses to take Cambridge’s 2027 Panda Meander fundraising to the next level
In March 2027, Cambridge's third Wild in Art sculpture trail will hit the streets of the University city. Attracting families and visitors from across the UK, and beyond, the trail has a special cause at the very heart of it - with funds going towards children's services at Addenbrooke'...
Quantum Key Distribution (QKD) and the role of Optical Circuit Switching in Secure Networking
In an increasingly interconnected world, data security has become paramount. Traditional encryption methods, while robust, face threats from ever-evolving quantum computing capabilities. This is where Quantum Key Distribution (QKD) comes into play. QKD is a cutting-edge technology that ...
Turning Surplus Into Something Special
At Cambridge Dining Co., we are always looking for ways to reduce food waste whilst giving back to our community.We are delighted to be partnering with Kale & Damson to transform surplus vegetables from their harvests into freshly made soups, served across our cafés. Any excess prod...
Cambridge Dining Co. Food Development Chef Reaches the Finals of National Chef of the Year
We are delighted to share some fantastic news from the Cambridge Dining Co. team.Our Food Development Chef, Vladimir Hromek, has secured his place in the National Chef of the Year 2026 Final, becoming one of just 10 chefs selected from across the UK to compete for the industry's most pr...
Watch Out for This Fake Windows 11 Update
You probably don’t think twice when you see a Windows update.A quick click, a short wait and the job’s done. It’s one of those routine things that feels safe by default.After all, updates are there to protect your system, not cause problems. That’s exactly why this latest scam is catchi...
Why B2B marketing leaders don't trust their own numbers
This piece asks why so many B2B marketing leaders, despite bigger teams and better tools, still don't trust their own numbers. Forrester's Marketing Survey 2024 found 64% of B2B marketing leaders don't trust their organisation's own marketing measurement for decision-making, which the p...
Intuition is cultivated, not transcribed
Beth, at KISS, makes the case that intuition isn't a mystical trait but a biological process, one that generative AI can't replicate however sophisticated it becomes. ...
You're briefing tasks when you should be briefing problems
Most client-agency relationships drift into transactional territory not because the work goes wrong, but because the briefing does. Clients often say they want an agency's thinking, not just execution, "we want your brains, not your hands" as one client put it, yet the briefs that actua...
When playing it safe is the biggest risk
This piece flips the usual assumption that caution equals safety in B2B marketing. The argument is that "safe" campaigns still carry risk, it just shows up as work nobody remembers rather than a campaign that visibly misses the mark, and that cost compounds quietly over time. ...
The quantum race has a communications problem
Sarah makes the case that the UK's quantum sector has a communications problem, not a science one. The trigger is ProQure, the government's £2 billion procurement programme launched in March 2026, which asked quantum companies to explain themselves to civil servants and commercial leads...