Communications
FIVE things we learned about Chinese social media from our PROI partner
From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is fascinating, complex and vastly different from what we experience. ...
What clients want from agencies in 2026
Sarah Reakes, of Kiss Communications shares...Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we head into 2026. One insightfully reframed the challenges we're all facing as "the new climate" rather than a perfect storm –...
Art is power
Sarah Reakes, of Kiss Communications shares...From Banksy’s subversive murals to Black Panther salutes to graffiti on the Berlin Wall, art has always been a powerful tool for protest and change. It grabs attention, cuts through noise, and makes us stop, think, and feel. The best art doe...
Why most transformations fail - and how leaders can get them right
Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, and shifting workforce expectations, organisations can no longer treat change as a one-off event. Yet the PROI Transformation Readiness Index 2025 delivers a sobering i...
Why the way we're using AI shows we're still human, after all
Beth Walters, of KISS Communications shares...Remember when AI was just a sci-fi concept? Something reserved for futuristic films and tech enthusiasts with more money than sense? Fast forward to today, and it's woven into the fabric of our daily lives: curating our playlists, sugg...
How is your buyer's online experience?
Sarah Reakes, of KISS Communications shares...
Legacies of Windrush in Cambridge
Last few weeks to see The Museum of Cambridge exhibition, shining a light on the lives and experiences of the Caribbean Windrush community and those who left an indelible mark on Cambridge and the UK. ...
Kick out clichés - A campaign for 2026
One of the easiest ways to make your writing, public speaking and storytelling more effective is to avoid clichés like the plague... ...
Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets. ...
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...