Communications
Personality testing in the workplace: gimmick or gamechanger?
“We’re going to be doing personality tests in our session next week!” This has to be one of the most divisive things you can say to your colleagues, potentially more so than whether the office is too hot or too cold. Why have personality tests become so popular, why do people like/disl...
Three important questions in tough times
We’re big fans of asking the right questions - especially in tough times. To arrive at clear, shared and powerful goals, you have to be unafraid to ask the right questions, even if it feels a little uncomfortable. ...
New World Spirit at the PROI Worldwide Summit
Sue recently attended her first PROI Worldwide summit in New Delhi, India. The theme for the event was ‘New World Spirit’ – celebrating everything that India represents as a truly incredible country full of opportunity. ...
Beyond the Horizon
A Cabinet seat for the new Minister for Science, Innovation and Technology and ‘record-breaking public R&D spending’ can only be good things. But will they deliver what the UK R&D sector needs? ...
EdTech trends to watch
Teaching channels and student support have changed massively, not only due to the pandemic. Some of that change was arguably overdue, and much of it is here to stay. ...
The power of our Playbook values
One year on from our merger with Isle, I thought it was worth a quick reflection. Not all mergers pan out perfectly … so is ours working, and why? And why did it need a Playbook? ...
Thoughts on surviving exhibitions
Exhibitions can be a test of endurance. Here are our tips on how to maximise a visit. ...
What's in a font?
Most people have an opinion on their favourite colours but not many have opinions on fonts and typography, or realise they make just as much - or arguably more - impact as the colour palettes they use. Here are five fabulous font facts. ...
Fall in love with the media mix
What is the media mix? It’s all the different ways a campaign reaches its audience – from direct mail, email marketing, billboards, social media and website ad placement to name just a few. ...
Why we love being part of the PROI
We’re always talking about being part of the PROI - home of the world’s leading independent agencies. But why is it so important to us to be a member and what benefits can it offer to our clients? ...