Science and Engineering
Why so many keynotes get left on the train home
The events industry generates an eye-watering £1.3 trillion globally, but most keynotes lose their impact somewhere between the applause and the train ride home. By the time attendees walk through the front door, they can barely remember who walked on stage. ...
Cambridge Cognition and Oura launch large-scale brain health study integrating cognition with wearable sleep and physiological data
Cambridge Cognition Holdings plc (AIM: COG), the neuroscience technology company whose digital cognitive assessments drive scientific discovery, accelerate drug development and improve patient care, announces a collaboration with ŌURA, maker of the world's leading smart ring, on a new i...
Plextek receives a King’s Award for Enterprise for Innovation 2026
Plextek has been honoured with a King’s Award for Enterprise for Innovation, marking a major milestone for the business. ...
Anthias Consulting's flexible training option for their Complete GC and LC courses
At Anthias Consulting, their Complete GC and GC‑MS and Complete LC and LC‑MS training courses provide you with the flexibility to learn your own way to suit your role, experience, budget and schedule. ...
Guardware Cleanroom Hardware helping Life Sciences, Healthcare and High-Tech Engineering applications show their true colours
Guardtech’s furniture & equipment specialists are providing elite hardware solutions for some of the leading lights in ground-breaking science and engineering sectors ...
Cambridge Wide Open Week 2026 announces top-tier keynotes & participating ventures for new expanded format
Cambridge Wide Open Week 2026 has unveiled further details of its highly anticipated June 11–19 event as the life sciences festival expands across the UK’s innovation “Golden Triangle” for the very first time. ...
How science companies become the first brand buyers think of
Many science and Life Sciences and Biotech companies market themselves through product features and technical capabilities, but the problem is that buyers rarely remember companies because of their technical specifications alone. Companies that clearly associate themselves with a partic...
Why many B2B content strategies stop delivering results
Most B2B companies produce content consistently, but fewer step back and assess whether that content is actually helping the business grow.Over time, content libraries often become fragmented: outdated articles remain live, messaging changes between channels, and new content is created ...
Why omnichannel lead strategies matter in complex B2B markets
Many B2B companies operate across multiple marketing channels, yet prospects often experience those channels as disconnected.A prospect may discover a company through LinkedIn, attend a webinar weeks later, download a technical guide, and only engage with sales months after that. When t...
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...