If you run a small service-based business and are looking for advice on improving your online visibility, we’ve got you covered.
In this article, we’ll give you some friendly tips on SEO and PPC to help your business thrive in the digital world.
Let’s start with SEO, or Search Engine Optimisation. SEO is all about making your website more visible to search engines and their users. By including relevant content on your site, you can increase the chances of appearing in relevant searches.
Getting started with SEO
- Clear and helpful writing: Make sure the writing on your website is easy to understand and provides valuable information to your visitors. Use simple language to explain your topic and engage your audience.
For example, if you run a plumbing business, your website should clearly explain your services, such as “We provide reliable plumbing solutions for residential and commercial properties. Our team of experienced plumbers is ready to tackle any plumbing issue you may encounter.”
- Utilise relevant keywords: Consider the words your potential customers might use when searching for services like yours. Include these keywords in your website copy to improve its visibility.
Continuing with the plumbing example, you can use keywords like “plumbing services,” “emergency plumber,” “pipe repair,” and “drain cleaning” in your website content. However, be cautious not to overdo it. Keyword stuffing or creating fake pages with excessive keywords can lead to search engines penalising your site.
- Focus on user experience: While SEO is important, remember the user experience. Ensure your website is easy to navigate, visually appealing, and loads quickly. A user-friendly website will keep visitors engaged and improve your search rankings over time.
Remember, appearing in organic search results like Google’s doesn’t have a cost associated with it. Making improvements to your website’s SEO can have a significant impact on your search rankings in the long run.
Getting started with PPC
Now, let’s shift gears to PPC, or pay-per-click advertising. Google Ads is a powerful tool that allows you to bid on keywords and display your ads...
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