Does this sound familiar to you:
- Collating data from different sources for meetings takes hours.
- In between meetings, you have no real grasp of where the business is at
- There is no understanding of how accurate your data is
- Various methods are being used to keep track of valuable data, including potential deals.
This session will be led by Mike Basketter, Commercial Director at CRM Insights.
During the session you will discover:
What affects your data
How CRM can transform your decision-making
Why data matters – completeness, accuracy, and consistency
Why language matters – definitions, business rules, terminology
You will leave with:
- Insights on how to improve your current way of working
- An understanding of which CRM data is most valuable for your business objectives
- How identifying trends and opportunities with data improves performance
- Understanding how building clear, meaningful reports and dashboards will be beneficial
Find out more about Mike Basketter on LinkedIn.
Who is the session aimed at?
- Any business or role that uses data and would like a better idea of how to manage data
- Leaders and decision makers who make decisions based on data
Venue:
The Post Doc Centre, 105 Eddington Pl, Cambridge CB3 1AS. Full details about the building location, getting there and accessibility can be found here.
- Free parking a 10 minute walk from Eddington at the Madingley Road Park and Ride car park.
- The University ‘U’ bus from the city centre / Madingley Road Park and Ride also serves the West Cambridge site and stops outside the centre.
- Cycle racks available next to /opposite the building.
To book:
- Cambridge Network members: £20+VAT (check for membership in our Directory).
- University of Cambridge and Anglia Ruskin University current staff and students: £20+VAT attend at members' rates
- Non-members - £30+VAT
- No refunds for cancellation within 5 working days of the event, or for non-attendance.
