Search Engine Optimization (SEO) is, without a doubt, one of the most popular and efficient methods of advertising in the digital ecosystem. But just like most of the other internet marketing channels, SEO is actively going through changes that marketers must prepare for in order to remain relevant.
In this article, we will explore several interesting SEO statistics to help determine what 2019’s main SEO trends hold for us.
Statistic particularities worth keeping an eye on for SEO purposes
The main goal, but also the highest-impact digital marketing achievement, is to get your website ranked in Google’s first result page. Doing so is certainly not easy, granted the complexity of Google’s ranking algorithms, which usually take hundreds of factors into account when determining its SERP. However, any website owner should try, granted that Google is currently responsible for 94% of total organic traffic on the web.
Google’s other pages don’t really matter for general users, since 75% of people tend to stick to the first page of Google’s results. It’s generally only those who are looking for a harder-to-find yet specific topic that browse through the other pages.
Facts like these tend to convince marketers that buying paid search results is a sure fire way of attracting thousands of customers. While this was certainly possible in the past, the last couple of years have brought along a considerable decrease in the popularity of ads and paid search results. Because of this, 80% of people tend to ignore paid search results on engines like Google, thus shifting their attention to organic listings only.
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