From launching your first campaign correctly, you can start to see results within seconds. There are not many other channels where the results are this instantaneous, outside of social or sales campaigns (cold calling, email advertising) so it represents a tremendous opportunity for small and large businesses.
You may think we’re a little bit biased, after all we do work for a leading agency which specialises in managing PPC campaigns, but the reason why we work here is because we love PPC and truly believe it the best marketing solution currently available.
In our working week, we see so much feedback from new clients talking negatively about Google Ads. “We’ve tried Google Ads but it didn’t give us anything” or “We spent a fortune on internet Ads and we got site visits but no sales”are both common criticisms that reach us, frequently.
Crucially, the Google Ads platform hosts hundreds of features and capabilities which can be used to launch performant marketing campaigns. It’s easy to get lost the sea of buttons, sliders, filters and settings when you’re new so it’s not surprising that business owners who have little time when they’re not running their enterprise, execute campaigns that don’t work performantly.
Now, we don’t want to get into an argument over IF paid search marketing works or not because that could become demoralising. Instead, let’s all accept that search marketing does work and rather focus our efforts on the reasons WHY.
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