Acteon launches AI training informed by behavioural science and AI best practice
Behaviour change consultancy Acteon has released free TikTok style training helping employees use AI safely, effectively and confidently. Free to download now.
You're briefing tasks when you should be briefing problems
Most client-agency relationships drift into transactional territory not because the work goes wrong, but because the briefing does. Clients often say they want an agency's thinking, not just execution, "we want your brains, not your hands" as one client put it, yet the briefs that actually land describe a task rather than a problem: a landing page, with the copy and wireframe already attached.
Why B2B marketing leaders don't trust their own numbers
This piece asks why so many B2B marketing leaders, despite bigger teams and better tools, still don't trust their own numbers. Forrester's Marketing Survey 2024 found 64% of B2B marketing leaders don't trust their organisation's own marketing measurement for decision-making, which the piece consideres as the gap between the pressure to prove ROI and the ability to actually measure what's driving…
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel.
Lolly: achieved 25% YoY growth with strategic marketing support
It's Lolly, a hospitality technology innovator, needed sharper focus to scale — fractional Marketing Director Mark Pearson (Eastern Counties) helped narrow its target markets, clarify messaging, and align strategy with the company's vision, delivering consistent 25%+ year-on-year growth.
Sona Insurance: Creating a Strategic System for Sustainable Growth
Sona Insurance, an independent broker, had grown through word-of-mouth alone — no CRM, no marketing history, no in-house infrastructure. Fractional CMO Stephen Rumbelow built a complete demand generation system from scratch, delivering a 265% increase in organic and direct website visits in four months.
Award-winning cybersecurity: how FullProxy increased revenue by 135%
FullProxy, a Glasgow-based cybersecurity consultancy serving healthcare, financial services and critical infrastructure clients, had strong technical expertise but no strategic marketing capability. A Fractional CMO rebuilt its positioning from "reseller" to "trusted advisor," delivering 135% revenue growth year-on-year.
Reduce sickness absence, retain staff and increase productivity in your business
As it is Mental Health Awareness Week, it’s a perfect opportunity for me to reintroduce myself.
Small habits to make your Windows 11 PC last longer
When did you last replace a perfectly usable work computer simply because it had become slow or unreliable?For many organisations, that moment is coming sooner than it used to.
A weekend in Cambridge - Exclusive for families and partners of The University Arms and Cambridge Network
University Arms Cambridge is opening its doors to the families and guests of our corporate partners. Indulge with 30% off B&B on Friday, Saturday, and Sunday nights, a welcome drink on arrival, and breakfast included. Available by invitation only. Email [email protected] to book.
Cambridge Science Park appoints Senior Director to drive bold vision for its future
Cambridge Science Park has appointed Keith Purdie as Senior Director of Development and Operations, where he will lead the Park management team, oversee day-to-day operations and strategic direction, and support the progression of its estate masterplan.
A Dinky Surprise - Exclusive Dinky Doors Afternoon Tea Experience at Parker’s Tavern
University Arms Cambridge unveils Exclusive Dinky Doors Afternoon Tea at Parker’s Tavern
Cambridge Dining Co. introduce new workplace menus
𝐍𝐄𝐖 𝐖𝐎𝐑𝐊𝐏𝐋𝐀𝐂𝐄 𝐌𝐄𝐍𝐔𝐒Introducing new workplace catering dishes, a professionally curated selection of hot dishes designed to support productivity, wellbeing and modern workplace dining.
Addenbrooke’s Charitable Trust (ACT's) 19 London Marathon runners part of a new Guinness World Record
Not one, but two, record breaking achievements to their name! If running the London Marathon wasn't enough, our wonderful team of 19 runners are also part of a new world record - taking part in what was the world's largest marathon. To find out how they fared and to read some of their heartwarming comments after completing their challenge, see below.
Zhuo Mengting premieres Still Noise at Cambridge Junction’s DISRUPT Festival
A new lecture-performance exploring sound, power, and the politics of listening.
AI adoption isn't a tech challenge - it's a behaviour change challenge
Acteon's Rebecca Trigg uses a playful framework inspired by the Spice Girls to explore the different responses to AI adoption in organisations – and explains why understanding people, not technology, is the key to lasting change.
Beware the next generation of phishing attacks
If phishing scams are supposed to trick people, why do so many of them still feel clumsy?
For years, the answer was simple: Most scams were mass-produced.
It’s time to govern your team’s AI use
Do you know which AI tools your team is using at work… and what they’re putting into them?
Most senior leaders we speak to think they do. Until we dig a little deeper.
Acteon's new-look website speaks to common challenges in the world of work
From AI adoption to L&D that drives business results, Acteon's refreshed site shows how a behavioural, human-centred approach can turn today's toughest challenges into real change.
Leading hospital charity thanks its London Marathon runners for raising a record-breaking £85,000 in this year’s ‘emotional’ event
This year's ACT runners have raised a record-breaking £85,000 for the hospital charity - which will fund cutting edge equipment and ground-breaking research at Addenbrooke's and the Rosie, as well as two pioneering new hospitals in Cambridge - the Cambridge Cancer Research Hospital and the Cambridge Children's Hospital. To find out more about the day and how the runners got on, please see story…
Addenbrooke’s Charitable Trust’s team of first-time international trekkers prepare to conquer remote stretch of the Great Wall of China
“Every time I look at photos of the Trek, it makes me feel sick!” - the words of one of Addenbrooke’s Charitable Trust’s Trek China team taking part in the gruelling challenge despite an intense fear of heights
Building buyer personas that genuinely resonate with scientist buyers
Learn how stronger buyer personas can sharpen Life Sciences marketing strategy and access a free, ready-to-use template.
St John’s Innovation Centre makes founding donation to fund for a fairer Cambridge
St John’s Innovation Centre, a dedicated technology innovation hub based in North Cambridge, accelerating the growth of ambitious innovative firms, has made a significant founding donation to a new community fund designed to make Cambridge a more equal and inclusive city.
New industry toolkit aims to standardise managing dietary requirements at events
Meet Cambridge supports the launch of the Managing Dietary Requirements at Events Toolkit - a practical new resource developed by the ABPCO Dietary Requirements at Events Taskforce to help event planners, venues and caterers communicate dietary needs clearly, consistently and safely across all types of events.