STEM
Why many B2B content strategies stop delivering results
Most B2B companies produce content consistently, but fewer step back and assess whether that content is actually helping the business grow.Over time, content libraries often become fragmented: outdated articles remain live, messaging changes between channels, and new content is created ...
Why omnichannel lead strategies matter in complex B2B markets
Many B2B companies operate across multiple marketing channels, yet prospects often experience those channels as disconnected.A prospect may discover a company through LinkedIn, attend a webinar weeks later, download a technical guide, and only engage with sales months after that. When t...
Why Life Sciences and Biotech companies lose pipeline momentum at the bottom of the funnel
Many Life Sciences and Biotech companies invest heavily in awareness, content, and lead generation, yet still struggle to convert opportunities consistently at the final stage - the so called 'bottom of the funnel'.In our experience, the issue is often not lead volume but friction at th...
Why the middle of the funnel is where most Life Science and Biotech growth stalls
Many B2B organisations focus heavily on generating leads and closing deals, but the middle of the funnel is often where growth actually stalls.This stage is where prospects move from initial interest into active evaluation. In sectors such as Life Sciences, buying decisions are rarely i...
Yourgene Health launches Insight DPYD Assay
Enhanced pharmacogenetic workflow includes additional variants to support safer, personalised chemotherapy treatment for cancer patients. ...
Applied Interpretation of GC-MS spectra
Your advanced guide to interpreting spectra produced by mass spectrometers hyphenated to gas chromatographs (GC-MS) with electron ionisation (EI) ...
Applied interpretation of FTIR spectra
Your advanced guide to interpreting spectra produced by Fourier Transform Infrared (FTIR) spectroscopy. ...
Alfa Corporate Finance advises on the sale of Cambridge based Blue Scientific to Aptco Group
Alfa Corporate Finance has advised on the sale of BlueScientific to Aptco Group, supporting the shareholders from initial strategic review through to buyer selection, negotiation and completion. The transaction enables BlueScientific to join a broader pan-European platform while retaini...
A weekend in Cambridge - Exclusive for families and partners of The University Arms and Cambridge Network
University Arms Cambridge is opening its doors to the families and guests of our corporate partners. Indulge with 30% off B&B on Friday, Saturday, and Sunday nights, a welcome drink on arrival, and breakfast included. Available by invitation only. Email [email protected] to...
Leveraging AI Tools for Productivity
Join CamAWiSE for an engaging online workshop exploring how artificial intelligence can help professionals work smarter, save time and boost everyday productivity. ...