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    1. Home
    2. Strategy

    Strategy

    The continuous improvement circle
    21 October 2024

    How continuous improvement strategies drive business growth

    Our article on Continuous Improvement (CI) as a growth strategy highlights how businesses can adopt the ‘Kaizen’ philosophy to drive long-term success through incremental digital marketing improvements. CI revolves around iterative analysis and adjustments across SEO, PPC, content strat...

    22 September 2026

    B2G Sales Coaching Powerhouse: Strategic Selling Methodology

    Discover the keys to thriving in the dynamic European sales landscape and markets! ...

    22 September 2026

    Negotiating Agreements Without Giving In

    In today’s fast-paced world of Business Diplomacy, mastering effective negotiation is more important than ever. To achieve mutually beneficial agreements without compromising your position, you must embrace interest-based negotiation techniques. Join us as we explore the intricacies of ...

    Nick is stood in front of an audience of students with a screen and introduction slide behind him.
    21 October 2024

    Personal growth & authentic leadership

    At the start of the month our MD, Nick O'Sullivan was invited to speak to the final year students at Nottingham Trent University's Fashion Management course on all things leadership and management and how to find their own authentic style. ...

    eg technology launch Technology Readiness Level (TRL) assessment
    21 October 2024

    eg technology launch Technology Readiness Level (TRL) assessment

    Comprised of both a self-assessment diagnostic tool, through which innovators can assess the Technology Readiness Level of each integral element of their development, and a Framework, detailing the stages of product development maturity, our TRL assessment is a pract...

    22 September 2026

    Management and strategy for technology and innovation

    An introduction to the essential tools needed to manage the R&D process successfully, drawing on time-tested, evidence-based approaches from Institute for Manufacturing (IfM) experts. ...

    Menopause matters_copywrite Canva
    16 October 2024

    Menopause matters – how to support staff going through menopause

    Menopause will affect almost half the workforce in the UK. But this natural stage of life is still taboo for lots of employers. This Menopause Awareness Month, we’re looking at how to create a supportive environment for menopausal employees. We’ll also see how doing that can improve and...

    22 September 2026

    Coping with Grief

    MD of Mojave Training speaking at the CMI's volunteer day in September 2024
    14 October 2024

    Supporting the CMI's Regional Boards

    "Nick O'Sullivan MBE CMgr CCMI shared with us in 20 mins, how we all play a part in shaping the strategic alignment. Imagine what he can do in a full day session!" ...

    Mayor Dr Nik Johnson with from left Charlotte Summers, Director of the Victor Phillip Dahdaleh Heart and Lung Research Institute, Dr Rouchelle Sriranjan, National Institute for Health and Care Research Clinical Lecturer in Cardiology at the University of Cambridge, and Nick Kirby, Managing Director of Cambridge Biomedical Campus Ltd. Picture: Combined Authority.
    11 October 2024

    Innovative bioscience and lifesaving research shine during Mayor's campus visit

    Dr Nik Johnson, Mayor of Cambridgeshire and Peterborough, visited Cambridge Biomedical Campus to find out more about its contribution to the local economy and its role as the base for world-class healthcare, pioneering bioscience and innovation-led business growth. ...

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