Strategy
Designing for accessibility and inclusivity
In today’s digital world, designing with accessibility and inclusivity in mind isn’t just a “nice to have” — it’s essential. It helps ensure that everyone, regardless of ability, can access and use your website. From ethical responsibility to legal compliance and improved user experienc...
5 common branding mistakes small businesses make and how to avoid them
Branding is often misunderstood as “just a logo”, but it’s so much more than that. Your brand is how your business looks, feels, and sounds across every touchpoint from your website and social media to your business cards and email signature.Here are the five most common branding mistak...
Unveiling Lloyd’s Veterans Charity – a 200 year legacy
We were privileged to attend the official launch of Lloyd’s Veterans Charity, previously named Lloyd’s Patriotic Fund, a charity that has been serving veterans and their families for more than 200 years. The milestone event not only signified a name change but also welcomed a new e...
ELRIG: Creating cohesive sub-brands
Creating sub-brands is a balancing act. Each one needs its own identity and purpose, while still feeling part of the core brand identity. If you get it right, you can build recognition and trust. Get it wrong, and brands begin to fragment.One of our longest-standing partnerships at Iden...
Signals for Sustainable Growth
The event will bring together leaders and practitioners to explore the signals that genuinely matter for sustainable growth, how organisations are interpreting them, where they're placing their bets, and what this means for leaders navigating complexity, uncertainty, and responsibility....
What makes a physical product investable
Investability rarely starts with slides and spreadsheets. It starts earlier, often before a product has taken physical form. The foundations are laid when the brief is defined, assumptions are set, and early specifications begin to harden into direction. ...
Plextek wins place on MOD’s DDAD Framework
Plextek has been selected as a supplier on the £180 million Digital Decision Accelerators for Defence (DDAD) Framework, supporting the British Army’s ASGARD programme – its flagship Transformative Capability Initiative focused on battlefield decision-making and digital targeting. ...
Why DAX isn’t something to avoid — and how it unlocks the real power of Power BI
For many Power BI users, DAX feels like the line they don’t quite want to cross. Reports look good, visuals work, and yet something still feels out of reach. This article explores why DAX causes so much hesitation, why it matters more than people realise, and how a more practical, groun...
IP Clinic Drop In Day with Stratagem IPM
IP Clinic Drop in day with Stratagem IPM. Want to learn how to protect your ideas or your company name? Have a query about IP? Like to know more about IP strategy? ...
Your Business Risk Masterclass
Your Business Risk Masterclass: How To Build Resilience. Attract Opportunities. Achieve Rewards. A free, one hour high-impact risk masterclass hosted by Chizubel Beluchi, CEO of The Risk of You, for business leaders who want to master their business risk, grow and achieve their purpose....