Strategy
FIVE things we learned about Chinese social media from our PROI partner
From the currently trending RedNote to WeChat (with over 1.2 billion registered users) the Chinese digital landscape is fascinating, complex and vastly different from what we experience. ...
What clients want from agencies in 2026
Sarah Reakes, of Kiss Communications shares...Recently I moderated a refreshingly frank panel with four clients about what they're looking for from agencies as we head into 2026. One insightfully reframed the challenges we're all facing as "the new climate" rather than a perfect storm –...
Why most transformations fail - and how leaders can get them right
Business transformation has become the new normal. Driven by AI disruption, geopolitical instability, climate urgency, and shifting workforce expectations, organisations can no longer treat change as a one-off event. Yet the PROI Transformation Readiness Index 2025 delivers a sobering i...
How is your buyer's online experience?
Sarah Reakes, of KISS Communications shares...
A practical introduction to developing your first product in 2026
If you’ve ever caught yourself circling an idea on a quiet Sunday evening, just as the working week looms, this is likely for you. It’s the idea that pops up when things slow down. The one you scribble into a notes app, then leave untouched. The one that feels personal, even though it’s...
Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets. ...
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...
Building buyer personas that genuinely resonate with scientist buyers
Learn how stronger buyer personas can sharpen Life Sciences marketing strategy and access a free, ready-to-use template. ...
AI, budgets and burnout: how Life Sciences marketing teams can move forward with confidence
A strategic, leadership-level view of how Life Sciences marketing teams can stay effective and sustainable in an era of AI and shrinking budgets. ...
Amplifying impact in Life Sciences marketing through derivative content
For Life Sciences marketers looking to make content budgets work harder, this article explains how to extend value far beyond one big asset. ...