Technology
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel. ...
Building buyer personas that genuinely resonate with scientist buyers
Learn how stronger buyer personas can sharpen Life Sciences marketing strategy and access a free, ready-to-use template. ...
AI, budgets and burnout: how Life Sciences marketing teams can move forward with confidence
A strategic, leadership-level view of how Life Sciences marketing teams can stay effective and sustainable in an era of AI and shrinking budgets. ...
Amplifying impact in Life Sciences marketing through derivative content
For Life Sciences marketers looking to make content budgets work harder, this article explains how to extend value far beyond one big asset. ...
Online safety for holiday shopping
Stay safe online this Christmas.
Impulse Programme: for tech innovators
Impulse is a unique entrepreneurship programme run by the Maxwell Centre, University of Cambridge. Now in its 10th year, it is designed for tech innovators who want to transform their brilliant science into serious commercial propositions. ...
Beyond Diagnosis: Erin’s Two-Decade Battle With PAH
Co-authored by Erin BakerFor Erin, pulmonary arterial hypertension isn’t just a diagnosis, it’s been a lifelong presence. Her journey spans family loss, her own young-adult diagnosis, two decades of treatment, and ultimately a life-saving lung transplant. Today, she uses her experience ...
FlexEnable wins 2025 Institute of Physics Business Innovation Award
FlexEnable, the leader in the development and industrialisation of flexible organic transistors and optics, has won a prestigious Business Innovation Award from the Institute of Physics for the development and industrialisation of breakthrough organic transistor materials and platform f...
Sustainable Tech 4 Good™ Christmas Digital Inclusion Campaign
🎁Our Gift to You This Christmas
New IDTechEx Report: Co-Packaged Optics (CPO) 2026-2036
In recent years, optical transceiver technology has been steadily shifting toward placing the optics closer to the Application-Specific Integrated Circuit (ASIC) in an effort to shorten the copper trace used for electrical signalling. Although these near packaged approaches improve elec...