Most transformations don't fail because of bad strategy.
They fail because the teams expected to deliver them aren't set up to.
70% of transformation programmes fall short of their original goals — and the research consistently points to the same culprit. It's rarely the plan. It's the quality of relationships, trust, and honest dialogue inside the teams carrying the change.
In my latest piece, When the Team Is the Strategy, I explore why investment in team effectiveness is almost always the last thing commissioned and the first thing cut — and why that's one of the costliest decisions a senior leader can make.
Inside: → What Nokia's collapse and Google's Project Aristotle reveal about psychological safety → 5 signs your team needs support (most leaders miss them until it's almost too late) → Why this matters more in 2026 than it ever has
The question isn't whether you can afford to invest in your teams. It's whether you can afford not to.
Read here: https://www.kidston.uk/post/when-the-team-is-the-strategy