Bringing a new technology to the marketplace is seldom easy, particularly for SMEs with limited resources. From developing prototypes through to convincing investors – and ultimately customers - to take a chance on a ‘leading edge’ concept, it’s a process that invariably eats cash while also requiring science-led start-ups to rapidly acquire the business skills necessary to attract further investment and market themselves effectively. So what does it take to turn IP into viable product?
As CEO of Cambridge-based biotechnology company, Bactest, Professor Annie Brooking has seen the challenges at first hand.
She says that Bactest’s award-winning flagship product – Speedy Breedy – solves at least two big problems. “It speeds up the testing process because you don’t have to send the samples away,” she says. “And by keeping the sample on site you reduce the possibility of contamination at a lab, which could lead to inaccurate results.” The kit can also be used by people who aren’t technicians.
As such, Brooking says Speedy Breedy is genuinely disruptive technology that can change the way businesses carry out tests for contamination.
Click here to read the Forbes article.
____________________________________