Impact won the Launch of the Year category, beating off competition from publications for brands including Christie’s International Real Estate, Ocado, Best Western, Pets at Home and Stena Line.
The judges said: ‘In a year peppered with high-profile content launches, Impact stood head and shoulders above them all, simply because it had a very tangible sense of being something new. The quarterly publication, produced for members of the Market Research Society, aims to take a bold approach to the market research industry and allow big topics to be explored, analysed and shared.
‘The magazine was true to its title, providing unique content that looked ahead rather than reporting the past, surprising and inspiring its readership while becoming the voice of the industry. Top names within marketing such as Sir Martin Sorrell, Patrick Barwise and Jeremy Bullmore agreed to be interviewed, and the annual advertising target was exceeded within the first quarter.
‘There are some fantastic names in here,’ agreed the judges. ‘The title is credible and follows through with elegant content execution and some great results.’
The identity and look and feel of the magazine has been shaped by CPL’s designer Kevin Reed and MRS editor Brian Tarran, who said: ‘We’re very grateful for the help, support and expertise that Kevin and the CPL team have brought to all aspects of the magazine, from launch onwards.’
See the case study about the magazine and take a look through the digital version at www.mrs.org.uk/impact
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