Cambridge’s thoroughfares have been festooned with banners for the Cambridge Science Festival, which launched on Monday 7 March and presents a deluge of talks, exhibitions, performances, screenings and workshops until Sunday 20 March. The branding on banners and all associated communications for the events were developed by creative agency The District, who developed the marque as part of a family of logos and icons for the University of Cambridge’s programme of Public Engagement Festivals.
The Cambridge Science Festival is the second event to carry The District’s visualisation, after the hugely popular 2015 Cambridge Festival of Ideas which attracted 23,000 visits, an increase of 27% over the previous year. The District was also commissioned to redesign the Festivals’ programmes, which required increased clarity and navigability.
Matt Bagnall, Creative Partner at The District, says: "This was a challenging brief from the University of Cambridge, which demanded some deep thought and intensive user research to rethink how people engage with the Festivals’ materials. We devised event categorisation that would deliver a more intuitive system, providing a quick comprehensive overview of the variety of events and valuable insights such as location maps and feature articles. The identity is used dynamically across all communications to tie the Cambridge Science Festival together with its sister events and boost awareness throughout the city.”
Dr Lucinda Spokes, Cambridge Science Festival Coordinator, adds: “The distinctive, creative design of the new Cambridge Science Festival brand reflects the quality and values of the Festival as a whole. Our goal was to intrigue people and get them thinking, as well as to create a sense of connection with our other Festivals.”
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