Ed Goodman of Cambridge Business Lounge writes:
1. Recently, one of our customers was celebrating their birthday and I decided to buy a cake from the local Burleigh Bake Shop. Sadly the shop didn’t have the cake that I wanted and instead suggested I visited the mini-supermarket around the corner. Nothing revolutionary so far, but it’s what the owner of the shop did next that blew me away. He offered to drive to the bigger supermarket up the road and buy one for me there, if the one around the corner couldn’t help.
2. I was having a discussion with a connection on Twitter about where to meet up one evening to discuss a joint event. Don Pasquale’s offered their venue and when we asked if they had a specific item on their menu they said no, but they would buy it in and cook it for us. Not for a large group but for two people holding an irregular meeting.
In Flipping The Funnel, Seth Godin talks about turning strangers into friends, friends into customers and (most importantly) customers into salespeople. Both these instances show how, with minimal effort, going the extra mile and doing something extraordinary for your customers can get your ‘sales people’ singing about your business, whatever it is that you sell.
So, this week, do something amazing for your customers and tell us all about it at @CamBizLounge or [email protected].
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