To save you a bit of time today, Red Ruby Copywriting has done the Googling to find some of the best examples of content used by businesses, big and small. Based on the most popular content marketing techniques currently used by UK marketers, here is a collection of online content that you might like.
Animated inflight safety film
Virgin Atlantic keeps its marketing vibrant and this time, to differentiate the brand from competitors, it has used animation for an inflight safety film. In its own cheeky way, the company has transformed what is usually a serious topic into something engaging and memorable. And that is the crucial point – if passengers remember the safety instructions, Virgin has got it right. Again.
Journalism is content
Pure Resourcing Solutions (Pure) is not just any regional medium-sized business. Oh no. This imaginative recruitment consultancy firm is way ahead of others in its industry. They create regular news stories tailored for their audience in the form of e-newsletters, blogs and case studies.
Making the most of in-house marketing know-how, Pure harnesses copywriting and journalism to give their clients and job seekers useful, topical and regionally specific content that is received with gusto.
Interactive nutrition
Data journalist and designer, David McCandless, creates sleek interactive visuals that bring facts and figures to life. Working with “juicy data”, he creates the perfect marriage between copy and design. This rather tasty visual illustrates the benefits of health supplements such as coconut oil, brazil nuts and vitamin C.
Telling the story behind the business
DFS has created a film about the story of Harris Tweed - the fabric used on its luxurious Loch Leven chair. By revealing the stories behind its furniture production, DFS provides customers with an opportunity to make a deeper connection with its brand. Of course, you do not have to use film to convey the human story – well written case studies with good photography can also do a great job of telling a tale. Maybe think about how you can capture an emotive written interview, or create a ‘behind-the-scenes’ Facebook photo gallery.
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