Everyone in the high stakes technology sector loves an old-school case study.
“Help! I’m lost. And my guys are drowning. We're doing the day job and trade shows Monday to Friday. We're trying to blog and update Facebook and make animated videos at weekends. It's distracting them. And it's killing me."
In our online universe where quality content is king, and where larger companies are juggling 20 plus on and offline ways to build relationships, the limitless demand for relevant and engaging content is sabotaging the energy and invention of more than one hi-tech entrepreneur I know, writes Kaye Coleman-Rooney, Creative Director of Cambridge-based business communications consultancy, Doing Words.
Two recent reports on the use and utility of content marketing in the vast (and therefore statistically useful) US technology sector should offer a clear steer on priorities for tech teams keen to husband their resources and hit that buyer's sweet spot. So brush up your case studies, keep calm and read on..... http://doingwords.co.uk/case-studies
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Contact Kaye: [email protected]
07593 058748 / 01223 655290
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