Cambridge TV is offering a practical, time-efficient programme where participants will be trained in how to handle an interview, and come away with a video they can use, tailored to the needs of their company and with content specific to their own organisation.
In one and a half days you’ll learn to articulate your company’s story and choose the best way to communicate it. You’ll have time between sessions to develop your ideas for a script, identify extra footage to bring the video to life and make your piece more than just a talking head.
Training, supported by professional video journalists and editors, includes presentation styles, techniques, shaping narratives and visual stories. There will also be practice for a studio interview, a question and answer style of interview, and a presenter led interview. Groups are deliberately small to ensure maximum support is available.
The cost is £1,500 for the course. There is a special rate for Cambridge Network members of £750. To express your interest, email Bob Coates on bob@cambridge-tv.co.uk or call 01223 750890. The first half day will take place in the morning.
There is a choice of dates of Thursday 15 December, or Tuesday 20 December or Friday 13 January. The full day will then follow on Tuesday 17 January, or Wednesday 18 January or Thursday 19 January.
Cambridge TV is based at Signet Court in Cambridge, just off Newmarket Road, and has been creating content for broadcast since August 2015. The company makes a range of programmes both in custom built studios and in the community. The interlinked business Cambridge TV School has already trained many people in a range of core through to advanced television skills.
www.cambridge-tv.co.uk
www.cambridgetvschool.co.uk
Course content
First half day
Examples of successful interviews and techniques that work
How to avoid well-known flaws
Finding the narrative and making even the dullest stories more interesting
Techniques for promoting corporate benefits without trying to make an advert
Criteria for selecting a topic for the next full day’s course
Preparation and planning
Between course days: Time at work developing ideas and outline script - identifying b-roll and supporting material
Full day
Presentation styles
Practical matters: Dress codes. Locations. Artefacts. Supporting charts and diagrams, b-roll
Techniques for preparation and planning an interview/media presentation
Narrative and ’story telling’ working on your selected business story
Practice sessions
Studio interview - in depth
Over-the-shoulder Q&A
Presenter led piece to camera
Participants will work with an experienced news editor, video journalists and professional crews to make an example of all three techniques.
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