The agency has a strong local client base, which is bolstered by its knowledge and expertise of the property industry. Its experience in delivering multi channel campaigns came into force as the team devised and executed the campaign which included large format and digital advertising, social media, print and event activation.
Kirsten Corrigan, brand and strategy director at Method said, “This campaign is just one example of how we use engagement to create impact for our clients. We build meaningful relationships, get under the skin of what our clients need and use our creative thinking to develop fully integrated solutions that engage with the audience and tell a story.
“Being shortlisted is a great achievement and showcases the exceptional talent that we have at Method. We worked closely with Carter Jonas to ensure that the campaign delivered beyond expectations.
Using its extensive knowledge of the market, Method was able to deliver a campaign that had a strong focus on PR but that also embraced the changing landscape.
“We believe in giving communication an edge by empowering the audience. In this case we tapped into their desire to find an estate agency that can be part of their story, using the Cambridge Literary Festival as a platform to achieving this,” Kirsten concluded.
Method will go up against the some of the most notable names in East Anglia and the Chilterns at the awards ceremony at Homerton College on September 22nd 2016.
The CIPR PRide awards recognise outstanding work that has been delivered by PR and communication specialists across the region. An esteemed judging panel of industry experts will select winners across 17 categories.
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