PwC has some 200 staff in Cambridge and they aim to raise £10,000 for the UK’s leading dementia research charity during 2013. PwC is the world’s largest professional services company with offices based in major cities globally.
Millie Maslin, a Senior Associate at PwC’s Cambridge office, nominated Alzheimer’s Research UK for the charity partnership and said:
“The bush tucker challenge was a lot of fun and our directors and partners were great sports in taking part. It was all for such a good cause, to boost funds for the UK’s leading dementia research charity.
“I moved to Great Shelford when I left university three years ago and I often pass by Alzheimer’s Research UK’s offices. I’ve wanted to help them because I know how devastating Alzheimer’s and other dementias can be. It’s very sad that there’s so little money for research for new treatments.
“I took part in the charity’s first Big Walk in 2011 and the enthusiasm among supporters and staff was amazing. After that I decided to take things a step further and nominated Alzheimer’s Research UK as PwC’s charity of the year. I was thrilled when it got an overwhelming vote. Since then, I’ve been astounded at how many of my colleagues have had their lives touched by dementia. Between us, we’re determined to raise as much money as we can for the research experts.”
Stuart Newman, Senior Partner at PwC in Cambridge, added: “We’re all looking forward to working with Alzheimer’s Research UK in the coming months, raising money and offering our help as volunteers too. Our fundraising certainly got off to a fun start with the bush tucker challenge. I’m pleased to say there are a lot more palatable ideas lined up - everything from cake sales, to quiz nights and some adventurous cycling and running activities. Watch this space!
“Since Millie nominated the charity it’s really opened our eyes to the lack of funding available for dementia research. It’s fantastic to know our target of £10,000 would pay for 500 hours of pioneering research and vital equipment for Alzheimer’s Research UK’s scientists.”
Steve Hudd, Head of Corporate Partnerships at Alzheimer’s Research UK, said: “We are hugely grateful to the PwC staff in Cambridge for choosing Alzheimer’s Research UK as their charity of the year. It’s wonderful to know they are pulling together to help us defeat Alzheimer’s disease and other forms of dementia. All the money they raise will bring us closer to finding better forms of diagnosis, preventions, new treatments and a cure.
“There are 820,000 people in the UK living with dementia today, including over 6,000 people in Cambridgeshire alone. Dementia poses one of the greatest threats to public health now and in the future but funding for research still lags far behind other serious diseases. We rely entirely on public donations to fund our work and support from businesses like PwC plays a key part in helping us progress with our world-class research.”
Alzheimer’s Research UK is the UK’s leading charity specialising in finding preventions, treatments and a cure for dementia.
We rely on donations to fund our vital dementia research. To help us defeat dementia, donate online today at www.alzheimersresearchuk.org or call 01223 843899.
We are currently supporting dementia research projects worth over £20 million in leading Universities across the UK.
There are 820,000 people across the UK living with dementia today, with numbers forecast to rise substantially in the next generation.
PwC helps organisations and individuals create the value they’re looking for. We’re a network of firms in 158 countries with more than 180,000 people who are committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.
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For further information about Alzheimer’s Research UK and how to support the charity’s pioneering dementia research call 01223 843899 or visit www.alzheimersresearchuk.org
For further information, photos or to speak with Millie Maslin, Stewart Newman or Steve Hudd, please contact Sue Armstrong, Senior Media and Communications Officer at Alzheimer’s Research UK on 01223 843304, 07500 119514 or email s.armstrong@alzheimersresearchuk.org_
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