KISS Communications announces its merger with digital agency Isle Interactive, adding significant resources and strengthening its position as a leading creative agency.
Is your brand ageing well? And are you tracking the seismic shifts in your market?
While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are trumpeting their record figures this year, with AB InBev CEO Michel Doukeris claiming ‘Creative power drives efficiency’.
A month in and I don’t have big predictions for 2022.
We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year almost all of them sit badly with me – it just doesn’t feel like the right year for that one huge ad, however good it is.
Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking about marketing.
COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.
Sarah Reakes, Managing Director at KISS, writes: Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was.
We are uncertain of almost everything these days, but why do some businesses seem to handle it better than others, even to thrive?
Cambridge Curiosity and Imagination (CCI) is an arts and well-being organisation that KISS has worked with on a pro bono basis since 2013. The team says: "We’re thrilled to say that together we won the National Arts Fundraising School #emcees award for the Best Corporate Partnership 2020."
One odd silver lining these days is that the amorphous topic of ‘science’ and its value in our lives is much more discussed!
The science communication landscape is one of many things that have been fundamentally upended by today’s pandemic. The role of that amorphous thing called ‘science’ in our lives has never been more public, more discussed or more appreciated. This is an opportunity for those marketing complex products but it’s also exposing the enduring tensions in science-based communications.
The impact of Covid-19 has meant it is crucial for brands to understand consumer behaviour quickly in order to maintain their reputation.
If you’re a marketer old enough to have worked through the recession of 2007-8, you might think you know how the next two years will pan out. I don’t agree. In my view we need to look back almost a century, but we can actually survive, adapt and thrive.
Covid is proving to be both a major threat and a major opportunity in tertiary education, but it seems to me no one is seizing it with real urgency.
I think we can all agree (politics aside) that navigating the messaging around Covid-19 was never going to be easy. Yes, the overarching messages were easy to deliver and understand…but when it boiled down to the nitty gritty, I think it’s fair to say the last six months has been pretty confusing for us all.
The UK has always had a successful agri sector – but the challenges right now are without precedent, from pandemic issues to Brexit. Could we be inspired by New Zealand’s history?
The role of advertising and public relations and how they contribute to what we define as society’s ‘norms and values’...
Today’s education providers have a real opportunity to stand out by swiftly reconsidering their customer experience.
As KISS has said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ shaped recovery. This seems realistic – so the agency is recommending that marketers should anticipate this – and to cope with it, table a strong and realistic five-year plan.
As a marketer preparing for the next 12 months it would be easy to feel overwhelmed or uncertain, even fearful. Here are some key actions marketing agency KISS recommends to help you survive, adapt and thrive over the coming months.
Olly Cooper, Account Manager at KISS, writes: "With the explosion in influencer marketing - the industry was worth $2bn in 2017 and is set to reach $15bn by 2022 - I often describe social media as a bit like Times Square: you’ve got thousands of people all in one place and all these brands fighting for your attention."