The seven stages of influencer relationship management
Simon Fryer, CEO at KISS, writes: "I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved.
BETT 2019: KISS Account Director at the world’s biggest education technology event
Jane Kroese, Account Director at KISS, writes: I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty clear that school life and learning has been revolutionised by tech. So what were my highlights?
The apprentice: from admin trainee to e-comms expert
When KISS Senior Account Executive Lacey Thornton was a teenager, she dreamed of a career in acting or singing. But a BTEC in Performing Arts soon put paid to that.
Making the most of apprenticeships
Simon Fryer, CEO at KISS, says: "As an employer, we have explored a number of routes for our entry-level positions. Graduates are the standard candidates for these roles, but we’re interested in people who have followed different educational routes too."
Newcomers are shaking up traditional insurance and banking practices
Sarah Reakes, Managing Director at KISS, says: "We keep meeting disruptors making waves in traditional sectors. Recently we’ve talked about disruptors in the energy sector. This time it’s banking and insurance.
Using influencers to increase a brand’s exposure
The marketing landscape has changed considerably in the digital age, leaving brands turning to new avenues to gain the attention of target audiences. There are a number of factors that affect how consumers will interact with brands.
How research can help brands reconnect with their customers
Some of the most successful companies in the world have got to where they are because they invest so heavily in research before they bring any new product to market.
Dyslexia and me: how being ‘wired’ differently has made me more creative
KISS’s Senior Digital Designer Shaun Ramsey explains how dyslexia has made him more creative.
Blurring the lines: PR and social trends for 2019
There has been an interesting mix of earned and owned activity propelling the biggest global brands in 2018. What will follow in 2019?
Blogging to boost business: don’t be last to join the party
Businesses that blog get 67 per cent more leads than those that don’t.
Ten ways to increase SEO and drive traffic to your website
Search engine optimisation (SEO) is an important tool for PR and marketing.
KISS creative team grows in strength with the appointment of new designers
Graphic Artist Andy McLaughlin and Senior Designer Matt Sanderman both bring years of experience to KISS, as well as impressive portfolios of work for prestigious clients.
Disrupting the energy market
Once a goal is defined, innovators improve the route that already exists, while disruptors have a clear goal, but get there in a new way.
Distilling human truths: why marketing benefits from high-quality research
Matt Higgs joined KISS in the spring of 2018, bringing with him years of experience in research into brand strategy, based on stakeholder interviews and focus groups.
Taymount Clinic media campaign nets KISS a CIPR PRide Award
KISS wins the Silver Award in the Consumer Relations Campaign category of the Anglia Thames and Chiltern CIPR PRide Awards 2018.
’Tis the season to be discussing Christmas ads
The build-up to Christmas starts earlier every year… Who hasn’t been guilty of saying that when Christmas displays start appearing in supermarket isles in October?
Swap shop: visiting another agency to share best practice
KISS’s Senior Web Developer Barrie Calver has just visited Jackson Spalding, an agency in Atlanta similar to KISS. Find out about the similarities, and the differences, to doing PR stateside.
Change wakes us up and can re-energise our business strategies
Change is good for us. It can wake us up – and we should use that energy to take stock of our businesses.
Recipe for success: how New Covent Garden disrupted the soup market
It’s soup weather! John Stapleton, founder of New Covent Garden Soup, can teach us all a lesson in how to disrupt a long-established market.
Celebrating dedicated teachers around the world
This month has seen a number of events held, and initiatives launched, in recognition of World Teachers’ Day, which was celebrated internationally on 5 October.
No company owner is an island: talking business with other MDs
KISS MD Sarah Reakes shares her advice to other creative agencies at a local event.
Green GB week sees businesses focus on their carbon footprint
It's Green GB Week. Find out what's been going on and why it’s a good comms opportunity.
Why proofreading is like goalkeeping
KISS Communications Copywriter Katie Silvester believes that proofreaders don't always get enough credit for the near disasters they prevent – a bit like goalkeepers.
KISS sponsors major Cambridge healthcare conference
KISS is sponsoring a Cambridge-based international health conference hosted by the Innovation Forum and the Milner Therapeutics Institute.