10 places print marketing still rules
Is it game over for print? Not at all! Just work out where people aren’t using their phones. Sookio explores some promising venues for where your print marketing can still have maximum effect.
Sookio celebrates 10 years of digital marketing goodness
Sookio will be ten years old this week! And to celebrate, the agency threw a little party for clients, friends, and team members past and present.
How to get more (quality) followers on Instagram
Looking to boost your follower numbers on Instagram? For this to be effective for your overall business goals, you'll need to ensure you're reaching the right people.
Watch: Sookio Director talks leadership on Sage Facebook Live
As a Sage Business Expert, Sookio's Director Sue Keogh regularly offers advice to the Sage business community on all things digital marketing. This time, she joined them for a Facebook Live session on leadership in 2018, sharing tips for entrepreneurs on how to effectively lead an organisation to success.
But how will it end? The power of goodbye in your content, design and customer relationships
Inspired by Joe Macleod's thought-provoking talk on the importance of endings at Camp Digital 2018, Sue Keogh of Sookio looks at how this relates to your web content and customer relationships. How can you create a meaningful goodbye that means people might actually come back?
Two nominations for Sookio in SME Cambridgeshire Business Awards
Sookio is delighted to announce that it is a finalist in two categories at the 2018 SME Cambridgeshire Business Awards. With the ceremony taking place the same week as the firm's 10th birthday, it'll be a busy week.
Sookio dissects a great content marketing campaign
Join Sookio as it breaks down the brilliant content marketing of The Great Courses Plus, and provides tips for swotting up on your own communications strategy.
Facebook Zero: coping with the upcoming news feed changes
Facebook has made yet another big change to its algorithm, in a bid to keep people interested in the platform. This latest change, dubbed ‘Facebook Zero’, is likely to have the biggest impact on brand pages yet.
A Sookio work experience diary: Hack days, pwnage and job envy
Moving to bigger premises has meant that Sookio can now offer the occasional bout of work experience. The first victim was Giovanna Pierce, who, after 18 years in telecoms, was looking to make the move to marketing. Find out what she learned about digital marketing during her time with the Sookio team...
Students! It's time to make your online presence sparkle
Sookio's Director, Sue Keogh, was invited along by the Anglia Ruskin University Employability Service to talk to students about how they can inject a little sparkle into their online presence - and attract the attention of potential employers.
Lessons in yarn-spinning from The Story 2018
Discover what happened when Sookio's Chief Copywriter, Rory Stobo, went to hear all about the noble art of telling tales at The Story conference 2018...
Stop right there! Nine things businesses shouldn't share on social media
When it comes to social media, there's often a lot more at stake than people may realise. Just one bad post could damage your brand's reputation significantly, which in turn could cost you business.
On a budget? Sookio suggests free and low-cost marketing tools for small businesses
Want to boost your marketing activity without breaking the bank? Sookio's Digital Strategist, Deepa Mistry, has dug out some of the best digital marketing tools which won't strain your budget.
Cambridge Colour Talk: join Sookio at e-Luminate 2018
Digital marketing agency Sookio is delighted to be backing the Cambridge e-Luminate festival for the third year running. This year the theme is colour, promising a veritable hue’s hue of our city’s great luminaries.
AI and copywriting: do androids dream up eclectic tweets?
What does the rise of artificial intelligence (AI) mean for the creative industry? Rory Stobo, Sookio's Chief Copywriter, travels back from the future to save humanity.
Animating your ads? Break free from boring briefs!
If you want to get your message out there, above or beyond the dizzying mass of content that pervades every field, you need to think differently - that much is obvious. But how do you maintain that brave impulse through a risk-averse process that is designed to fit your work into a pre-existing mould? Sookio's Animation Director Alex Mallinson is here to inspire courage...
'The night before signoff', a poem by Sookio
A festive ditty, presented for your diversion in the anapestic tetrameter, with fond compliments of the season, from Sookio's Chief Copywriter, Rory Stobo.
How to write blog titles: the only guide you need to read
Ever feel like your blog traffic could use a boost? In most cases, the solution is right at the top of the page. Sookio talks about titles, and breaks down six easy ways to draw visitors into your world.
Sookio launches new meeting room to hire in Cambridge
Looking for a versatile conference, meeting, or training space here in Cambridge? Our city is home to the bright ideas of some truly incredible minds, and Sookio is proud to offer you the space you need to get the job done.
Sookio launches new creative studio space to hire
Sookio's studio space in Cambridge is now ready to hire - and the team wants photographers, podcasters, and video folk to get in touch!
Want to be a Sookio beta tester?
Sookio needs you! The team is about to launch a thing, and before they do, they need to test the thing and see if the thing works the way people want it to... can you help?
Scrub up your content strategy with lessons from Lush
Appealing to customers’ senses through all kinds of mediums across multiple platforms, Lush’s content strategy is a diverse yet harmonious mix of perfection. So what can we learn from it?
Double success for Sookio in the Cambridgeshire Digital Awards 2017
Sookio is delighted to announce double success at the Cambridgeshire Digital Awards this year, sweeping awards in both the Best Blog and Best Use of Video for Business categories.
CopyCon17: Is your copy cheating? How to stop writing like everyone else
Deepa Mistry, Digital Strategist at Sookio, just returned from the Copywriting Conference bubbling with ideas and inspiration! In this post, she shares tips for creating genuinely effective copy from speaker Amy Harrison.
Can graphic design (and copywriting) save your life?
How crucial is good design and careful copy in showing empathy, explaining complex concepts, and simply making people feel better? Sue Keogh of Sookio reflects on communications in healthcare, as she visits the Wellcome Collection’s new exhibition and thinks back to personal experiences on the cancer ward.