The renamed Thames Hospice helps adults living in East Berkshire and South Buckinghamshire and offers an in-patient unit in Windsor, a community therapy unit in Ascot and an increasingly popular ‘Hospice at Home’ service.
The first wave of rebranded materials for the charity includes: a new website, building signage, fundraising literature and ‘In Touch’, a new printed magazine aimed at the fundraising and support community. The new look and feel will be rolled out to the hospice’s 13 local shops, promotional events and other activities over the next few months.
Silk Pearce’s new visual identity is centred on a new logo in a cursive font that has been adapted and hand-drawn by Peter Horridge, and which is used either on its own or with the new tagline ‘Expert care, everyday kindness’. The design overhaul includes a pallet of four bright and four calm contemporary corporate colours, new typography and a more friendly and engaging design style.
www.thameshospice.org.uk has been completely redesigned with dedicated sections and content for specific audiences, such as patients and their families, referring GPs, potential donors and volunteers and to help everyone more easily find what they need. The site includes video clips, downloadable brochures, a Twitter feed and links to the hospice’s other social media channels. A series of specially commissioned photographs showing staff, patients and supporters have been taken by lifestyle photographer Patrick Harrison and are being used throughout the site.
‘From our first visits to what was Thames Hospicecare, it was very clear that the hospice is well respected for its truly inspirational and caring approach but its marketing materials made it appear overly clinical and slightly amateurish. The new name, visual identity and other promotional items have been specifically designed to let the true personality of Thames Hospice shine through and as a constant reminder of its promise to patients and their relatives: expert care and everyday kindness,” said Jack Pearce, creative head at Silk Pearce.
Thames Hospice was founded in 1987 to provide nursing and medical care, as well as emotional and practical support for adults who have illnesses from which they are not expected to recover. All services are free, thanks to the generous support of fundraisers and donors and in June this year the charity was awarded The Queen’s Award for Voluntary Service 2013 for its outstanding contribution to its local community.
Silk Pearce helps rename and rebrand Thames Hospicecare
20 January 2014
Silk Pearce has helped to rebrand Thames Hospicecare with a new name, logo, visual identity and marketing materials that better reflect its professional and patient-centred approach in offering specialist palliative care services.