Understanding Gen Z and making sure Cambridge gets there first

Business psychologist Kelly Drewery is Talent Glue’s managing consultant and lead researcher for the project. “Cambridge’s success is fuelled by its highly- skilled, creative and committed workforce. To maintain that momentum as the economy grows it’s vital that employers understand the assumptions and expectations of the young Gen Z graduates and apprentices just entering the workforce. My research offers that insight, as well as assessing the implications for engagement and rewards, benefits and job design across the older generations too.”

Sharing timely and relevant insight into what makes you stick

Kaye Coleman-Rooney, Creative Director of business communications consultancy, Doing Words, says, “Kelly’s research is unmatched in the UK in its timeliness and relevance and is supported by years of hands-on experience in companies as diverse as Virgin Atlantic, GSMA and Warner Bros. It’s such a pleasure to be involved in making the Cambridge business community aware of the value Talent Glue’s specialist knowledge.”

Cambridge gets there first

Cambridge companies will be the first to hear the latest on Kelly's research at Gen Up: Different generations at work. Taking place on 5 March at the Hauser Forum, the Gen Up seminar is hosted by Cambridge Network.

In the meantime you can find out more and contribute to the research itself. Complete the Talent Glue short self-assessment tool to work out what generation you are in and explore your own attitude towards work and your employer.


Book your place at the Gen Up seminar.

 
Visit Talent Glue at www.talentglue.co.uk

Find out more about what Doing Words can do to unleash your business’ potential: www.doingwords.co.uk

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