A brand does not develop overnight, it takes time to develop and evolve. A brand can change depending on many aspects of your business, from a change in leadership to a manufacturing or a design change. Your brand is a promise to your customer, client or prospect. It is a fundamental piece in your marketing communication and one you do not want to be without.
What is Branding?
We’re sometimes asked at an initial meeting ‘I know I need a brand strategy but what actually is branding’ this is such an important question and something that needs to be understood to do it effectively, so if it is so important what on earth is it?
Branding is much more than just a neat logo or graphical component. When you think about your brand, you really want to think about your entire customer experience. That means everything from your logo, your social media, your website, the way you answer the telephone, to the way your customers experience your staff. In short, your brand is the way your customers perceives you.
So how do you go about influencing your customers to perceive you in the way you want to be perceived?
You do this by integrating your brand strategies through your business at every touch point to your customer. A brand has to really connect with the heart and mind of your customers, clients and prospects, some you can influence and some you cannot.