What can Pokémon Go teach the world of conservation?

Pokémon Go, the augmented reality game designed for mobile devices, allows users to capture, battle and train virtual creatures called Pokémon that appear on screen as if part of the real-world environment. But can the game's enormous success deliver any lessons to the fields of natural history and conservation?

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The basic facts and information about Pokémon Go make it sound like an incredibly successful citizen science project, rather than a smartphone game.
    - Leejiah Dorward

A new paper by a group of researchers from the Universities of Oxford and Cambridge, UNEP World Conservation Monitoring Centre, and University College London (UCL) explores whether Pokémon Go's success in getting people out of their homes and interacting with virtual 'animals' could be replicated to redress what is often perceived as a decline in interest in the natural world among the general public.

Or, could the game's popularity pose more problems than opportunities for conservation?

Study author Leejiah Dorward, a doctoral candidate in Oxford University's Department of Zoology, said: "When Pokémon Go first came out, one of the most striking things was its similarity with many of the concepts seen in natural history and conservation. The basic facts and information about Pokémon Go make it sound like an incredibly successful citizen science project, rather than a smartphone game.

"We wanted to explore how the success of Pokémon Go might create opportunities or challenges for the conservation movement."

Co-author John C Mittermeier, a doctoral candidate in Oxford's School of Geography and the Environment, said: "There is a widespread belief that interest in natural history is waning and that people are less interested in spending time outside and exploring the natural world.

"Pokémon Go is only one step removed from natural history activities like bird watching or insect collecting: Pokémon exist as 'real' creatures that can be spotted and collected, and the game itself has been getting people outdoors. What’s going on here, and can we as conservationists take advantage of it?"

Read the full story

Image: Pokemon outside King's College Cambridge
Credit: Mister_Toodles


Reproduced courtesy of the University of Cambridge
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